This report describes the global market size of AdTech market from 2018 to 2021 and its CAGR from 2018 to 2021, and also forecasts its market size to the end of 2030 and it is expected to grow with a CAGR of 14% from 2023 to 2030.
The technology and tools used to manage, deliver, and assess the efficacy of internet advertisements are referred to as "adtech" (advertising technology). The demand-side platforms (DSPs), ad exchanges, data management platforms (DMPs), supply-side platforms (SSPs), and other businesses and products make up the adtech industry. Advertisers can use these tools to target the appropriate demographics for their ads, make the most of their advertising budgets, and assess the effectiveness of their campaigns. With various important trends transforming and reshaping the industry, the market is evolving at a significant rate. Connected TV (CTV), hyper-personalization, geotargeting, augmented reality and virtual reality, integrated customer journeys, and vernacularisation are a few prominent trends in the adtech sector. Additionally, programmatic advertising targets and delivers ads using algorithms and data, making ad campaigns more successful and efficient.
Due to the COVID-19 pandemic and Russia-Ukraine war influence, the global market for AdTech Market estimated at US $ million in the year 2022, is projected to reach a revised size of US$ million by 2030, growing at a CAGR of 14% during the forecast period 2023-2030. North American market for AdTech Market is estimated to increase from $million in 2022 to reach $ million by 2030, at a CAGR of XX% during the forecast period of 2023 through 2030.
For geography segment, regional supply, demand, major players, price is presented from 2018 to 2030. This report covers following regions:
Middle East and Africa
The key countries for each region are also included such as United States, China, Japan, India, Korea, Germany, France, UK, Italy, Spain, and Brazil etc.
For competitor segment, the report includes global key players of AdTech Market as well as some small players. The information for each competitor includes:
Main Business Information
Sales Volume, Revenue, Price and Gross Margin
Demand-side Platforms (DSPs)
Supply-side Platforms (SSPs)
Data Management Platforms (DMPs)
Demand-side platforms (DSPs), which held the majority of the market with a share of 33.2% in 2022, are anticipated to grow at a CAGR of more than 14.0% over the course of the forecast period. DSPs streamline the purchasing of advertising inventory, increasing its effectiveness and efficiency. They are a desirable choice for advertisers trying to target particular audiences and improve the effectiveness of their marketing campaigns because it also offers enhanced targeting options.
By Advertising Type
With a share of 24%, the search advertising segment led the market. Throughout the forecast period, it is anticipated to grow at a CAGR of about 14%. When a user types in a specific search query, search advertising involves the process of showing ads on search engine results pages (SERPs). Because the advertising is targeted at users who are actively looking for related products or services, this sort of advertisement is widely preferred by marketers.
By Enterprise Size
Small And Medium Enterprise (SME)
With a 67% market share in 2022, the big enterprise segment dominated the industry. During the forecast period, a CAGR of about 14% is expected to be achieved. Multinational organisations, sizable media organisations, and well-known brands often make up huge enterprises. These businesses typically allocate a certain amount of funds for advertising. To reach their intended audiences, businesses also combine several ad forms and media.
With a market share of 59% in 2022, the mobile category held the majority of market share and is anticipated to experience the quickest CAGR of more than 14.0% throughout the forecast period. Display ads, video commercials, and in-app ads are just a few of the several ad forms available in mobile advertising. Depending on particular audiences and devices, these advertisements can be modified. As mobile advertising has become more prevalent, new technologies have emerged that enable companies to target customers depending on where they are physically located.
By End User
Media & Entertainment
Retail & Consumer Goods
IT & Telecom
With a market share of 28.9% in 2022, the retail & consumer goods category held the majority of market share and is anticipated to grow at a CAGR of more than 14.0% during the projected period. Adtech is used by businesses in the retail and consumer goods sector to promote their goods and services, increase brand recognition, and ultimately increase sales. Retail enterprises can interact with customers and advertise new products through social media.
Middle East & Africa
With a revenue share of 35.9%, North America took the lead in the global market in 2022, with the U.S. being a significant contributor to the sector. One of the elements driving regional market growth is the high penetration of digital advertising. Businesses are leveraging data to optimise their ad spending and gain a better understanding of their audiences. DMPs and marketing analytics platforms have grown more rapidly as a result, enabling companies to gather, examine, and apply data to develop advertising campaigns.
Due to a shift in consumer behaviour towards online and mobile platforms, the United States has the largest digital advertising industry in the world, and it is still expanding. Many technological and ad tech giants, such as Google, Facebook, and Amazon, are based in the United States and have had a big impact on the industry.
Alibaba Group Holding Limited
Other Key Players
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Base Year: 2022
Historical Data: from 2018 to 2021
Forecast Data: from 2023 to 2030
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