digital out-of-home advertising market
100 Pages | ICT & SEMICONDUCTOR

Global Digital Out-of-home Advertising Market, Analysis and Forecast to 2030, By Format, By Application, By Industry Vertical

  • Published Date : 2024-04-22
  • Pages : 100
  • Report Id : 40365
  • Categories : ICT & SEMICONDUCTOR

This report describes the global market size of Digital Out-of-home Advertising Market from 2018 to 2021 and its CAGR from 2018 to 2021, and also forecasts its market size to the end of 2030 and its expected to grow with a CAGR of 11.3% from 2023 to 2030.

Digital out-of-home advertising refers to the use of digital media for promotional and advertising purposes in physical, public spaces. Unlike traditional out-of-home advertising, which includes static billboards and posters, DOOH utilizes digital displays and screens to deliver dynamic and interactive content to a targeted audience in various locations. These digital displays can be found in high-traffic areas such as city centers, transportation hubs, shopping malls, airports, bus stops, and more.

Due to the COVID-19 pandemic and Russia-Ukraine War Influence, the global market for Digital Out-of-home Advertising Market estimated at US $ million in the year 2022, is projected to reach a revised size of US$ million by 2030, growing at a CAGR of 11.3% during the forecast period 2023-2030. North American market for Digital Out-of-home Advertising Market is estimated to increase from $million in 2022 to reach $ million by 2030, at a CAGR of 11.3% during the forecast period of 2023 through 2030.


For geography segment, regional supply, demand, major players, price is presented from 2018 to 2030. This report cover following regions:
North America
Asia-Pacific
Europe
Middle East and Africa
South America


The key countries for each regions are also included such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

For competitor segment, the report include global key players of Digital Out-of-home Advertising Market as well as some small players. The information for each competitor include:
Company Profile
Main Business Information
SWOT Analysis
Sales Volume, Revenue, Price and Gross Margin
Market Share

By Format
-Billboards
-Street Furniture
-Transit & Transportation
Roadways
Airways
Railways
Marine
-Place-Based Media

In 2022, the segment with the biggest market share more than 69% was billboards. Digital outdoor billboards can now communicate with their target audience thanks to the growing smart advertisement trend, which is anticipated to quicken market expansion. Furthermore, the market is growing because of technical developments like augmented and virtual reality, which make outdoor advertising campaigns more visceral and engaging. For example, Maxam Ventures Private Limited, a gaming platform offering gamified solutions, announced in February 2023 that it is partnering with Lemma Technologies to introduce its metaverse billboards for digital out-of-home clients in the real world. Through virtual billboards in the metaverse, the partnership aims to help global brands leave a lasting impression on untapped audiences.

By Application
Indoor
Outdoor

In 2022, the outdoor segment accounted for the largest share of the market, with over 73%. The cost of outdoor digital out-of-home kits is higher than that of indoor models. The increasing use of digital technologies like interactive displays, projection mapping, and LED displays is one of the main factors propelling the growth of this market. With the use of these technologies, marketers can produce more dynamic and captivating advertising campaigns that draw customers outside. The development of data-driven advertising solutions also helps the outdoor market to expand. Advertisers can increase the effectiveness of their outdoor campaigns by using data on consumer behavior, demographics, and preferences to target and deliver more relevant advertising messages to consumers.

By Industry Vertical
Automotive
Financial Services
Government
Media & Entertainment
Retail
Real Estate
Restaurants
Others

In 2022, the real estate sector held a substantial share of more than 16 percent. Market expansion is being accelerated by the construction industries' increased expenditure on outdoor advertising to advertise their properties and increase brand awareness. Furthermore, the market is expanding more quickly as a result of the growing acceptance of digital out-of-home advertising for real estate marketing because of the advertisements' high conversion rate. Additionally, real estate brands can use digital outdoor advertising to express themselves creatively and deliver timely, contextually relevant messaging, which will accelerate the market's growth over the course of the forecast period.

By Company
JCDecaux
Stroer SE & Co. KGaA
Clear Channel Outdoor Holdings, Inc.
Outfront Media Inc.
oOh!media Limited
Lamar Advertising Company
Broadsign International LLC.
Focus Media
Global Outdoor Media Limited
Daktronics Dr.
Please ask for sample pages for full companies list

Base Year: 2022
Historical Data: from 2018 to 2021
Forecast Data: from 2023 to 2030

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TABLE OF CONTENTS

Market Taxonomy
1. Executive Summary
1.1. Market Overview
1.2. Market Analysis and Recommendations
1.3. RA Analysis and Recommendations
2. Market Introduction
2.1. Market Definition
3. Market Background
3.1. Parent/Associated Market Overview
3.1.1. Digital Out-of-home Advertising Market Outlook
3.1.2. Digital Out-of-home Advertising Market Overview
3.2. Effect of Covid-19 Impact
3.3. Effect of Russia-Ukraine Impact
3.4. Macro-Economic Overview
3.4.1. GDP Growth
3.4.2. Retail Industry Growth
3.5. Pricing Analysis
3.6. Challenges related to adoption of Digital Out-of-home Advertising
3.7. Regulations of Digital Out-of-home Advertising Market
3.8. Forecast Factors: Relevance and Impact
3.9. Market Dynamics
3.9.1. Drivers
3.9.2. Restraints
3.9.3. Opportunity
3.9.4. Trends
3.9.5. SWOT Analysis
4. Market Forecast
4.1. Market Value Projections
4.2. Market Size Projections
4.3. Y-o-Y Projections
4.4. Absolute Opportunity Analysis
5. Global Digital Out-of-home Advertising Value Chain Analysis
5.1. Digital Out-of-home Advertising Value Chain
5.1.1. List of Raw Material Suppliers
5.1.2. List of Digital Out-of-home Advertising Manufacturer
5.1.3. List of Segment
6. Global Digital Out-of-home Advertising Market Analysis By Format
6.1. Introduction
6.1.1. Market Value Share Analysis By Format
6.1.2. Y-o-Y Growth Analysis By Format
6.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Format
6.3. Market Attractiveness Analysis By Format
7. Global Digital Out-of-home Advertising Market Analysis By Application
7.1. Introduction
7.1.1. Market Value Share Analysis By Application
7.1.2. Y-o-Y Growth Analysis By Application
7.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Application
7.3. Market Attractiveness Analysis By Application
8. Market Structure Analysis
8.1. Market Analysis by Tier of Companies
8.1.1. By Large, Medium, and Small
8.2. Market Concentration
8.2.1. By Top 5 and by Top 10
8.3. Production Capacity Share Analysis
8.3.1. By Large, Medium, and Small
8.3.2. By Top 5 and Top 10
8.4. Technology Roadmap
9. Competition Analysis
9.1. Competition Dashboard
9.2. Company Profiles (15 Companies)
9.2.1. JCDecaux
9.2.1.1. Overview
9.2.1.2. Product Portfolio
9.2.1.3. Financial Overview
9.2.2. Stroer SE & Co. KGaA
9.2.2.1. Overview
9.2.2.2. Product Portfolio
9.2.2.3. Financial Overview
9.2.3. Clear Channel Outdoor Holdings, Inc.
9.2.3.1. Overview
9.2.3.2. Product Portfolio
9.2.3.3. Financial Overview
9.2.4. Outfront Media Inc.
9.2.4.1. Overview
9.2.4.2. Product Portfolio
9.2.4.3. Financial Overview
9.2.5. oOh!media Limited
9.2.5.1. Overview
9.2.5.2. Product Portfolio
9.2.5.3. Financial Overview
9.2.6. Lamar Advertising Company
9.2.6.1. Overview
9.2.6.2. Product Portfolio
9.2.6.3. Financial Overview
9.2.7. Broadsign International LLC.
9.2.7.1. Overview
9.2.7.2. Product Portfolio
9.2.7.3. Financial Overview
9.2.8. Focus Media
9.2.8.1. Overview
9.2.8.2. Product Portfolio
9.2.8.3. Financial Overview
9.2.9. Global Outdoor Media Limited
9.2.9.1. Overview
9.2.9.2. Product Portfolio
9.2.9.3. Financial Overview
9.2.10. Daktronics Dr.
9.2.10.1. Overview
9.2.10.2. Product Portfolio
9.2.10.3. Financial Overview
9.2.11. COMPANY11
9.2.11.1. Overview
9.2.11.2. Product Portfolio
9.2.11.3. Financial Overview
9.2.12. COMPANY12
9.2.12.1. Overview
9.2.12.2. Product Portfolio
9.2.12.3. Financial Overview
9.2.13. COMPANY13
9.2.13.1. Overview
9.2.13.2. Product Portfolio
9.2.13.3. Financial Overview
9.2.14. COMPANY14
9.2.14.1. Overview
9.2.14.2. Product Portfolio
9.2.14.3. Financial Overview
9.2.15. COMPANY15
9.2.15.1. Overview
9.2.15.2. Product Portfolio
9.2.15.3. Financial Overview
10. Global Digital Out-of-home Advertising Market Analysis By Region
10.1. Introduction
10.1.1. Market Value Share Analysis By Region
10.1.2. Y-o-Y Growth Analysis By Region
10.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Region
10.2.1. North America
10.2.2. Middle East and Africa
10.2.3. South America
10.2.4. Asia Pacific
10.2.5. Others
10.3. Current Market Size (USD Mn) Forecast 2023-2030 By Region
10.3.1. North America
10.3.2. Middle East and Africa
10.3.3. South America
10.3.4. Asia Pacific
10.3.5. Others
10.4. Market Attractiveness Analysis By Region
11. North America Digital Out-of-home Advertising Market Analysis
11.1. Introduction
11.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
11.2.1. U.S.
11.2.2. Canada
11.2.3. Mexico
11.2.4. Rest of North America
11.3. Current Market Size (USD Mn) Forecast 2023-2030 By Country
11.3.1. U.S.
11.3.2. Canada
11.3.3. Mexico
11.3.4. Rest of North America
11.4. Historical Market Size (USD Mn) Analysis 2018-2022 By Format
11.5. Current Market Size (USD Mn) Forecast 2023-2030 By Format
11.6. Historical Market Size (USD Mn) Analysis 2018-2022 By Application
11.7. Current Market Size (USD Mn) Forecast 2023-2030 By Application
12. South America Digital Out-of-home Advertising Market Analysis
12.1. Introduction
12.2. Regional Pricing Analysis
12.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
12.3.1. Brazil
12.3.2. Argentina
12.3.3. Rest of South America
12.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
12.4.1. Brazil
12.4.2. Argentina
12.4.3. Rest of South America
12.5. Historical Market Size (USD Mn) Analysis 2018-2022 By Format
12.6. Current Market Size (USD Mn) Forecast 2023-2030 By Format
12.7. Historical Market Size (USD Mn) Analysis 2018-2022 By Application
12.8. Current Market Size (USD Mn) Forecast 2023-2030 By Application
13. Europe Digital Out-of-home Advertising Market Analysis
13.1. Introduction
13.2. Regional Pricing Analysis
13.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
13.3.1. Germany
13.3.2. Italy
13.3.3. France
13.3.4. Spain
13.3.5. U.K.
13.3.6. Rest of Europe
13.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
13.4.1. Germany
13.4.2. Italy
13.4.3. France
13.4.4. Spain
13.4.5. U.K.
13.4.6. Rest of Europe
13.5. Historical Market Size (USD Mn) Analysis 2018-2022 By Format
13.6. Current Market Size (USD Mn) Forecast 2023-2030 By Format
13.7. Historical Market Size (USD Mn) Analysis 2018-2022 By Application
13.8. Current Market Size (USD Mn) Forecast 2023-2030 By Application
14. Middle East and Africa Digital Out-of-home Advertising Market Analysis
14.1. Introduction
14.2. Regional Pricing Analysis
14.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
14.3.1. Saudi Arabia
14.3.2. U.A.E.
14.3.3. South Africa
14.3.4. Turkey
14.3.5. Rest of Middle East and Africa
14.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
14.4.1. Saudi Arabia
14.4.2. U.A.E.
14.4.3. South Africa
14.4.4. Turkey
14.4.5. Rest of Middle East and Africa
15. Asia Pacific Digital Out-of-home Advertising Market Analysis
15.1. Introduction
15.2. Regional Pricing Analysis
15.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
15.3.1. China
15.3.2. India
15.3.3. Japan
15.3.4. South Korea
15.3.5. Singapore
15.3.6. Australia and New Zealand
15.3.7. Rest of Asia Pacific
15.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
15.4.1. China
15.4.2. India
15.4.3. Japan
15.4.4. South Korea
15.4.5. Singapore
15.4.6. Australia and New Zealand
15.4.7. Rest of Asia Pacific
i. Research Methodology
ii. Assumptions & Acronyms


LIST OF FIGURES

Figure 01: Global Digital Out-of-home Advertising market, BPS Analysis, by Format, 2018(H), 2023(E) & 2030(F)
Figure 02: Global Digital Out-of-home Advertising market, Y-O-Y Growth, by Format, 2020(A) - 2030(F)
Figure 03: Global Digital Out-of-home Advertising Market Attractiveness Analysis, by Format (2020)
Figure 04: Global Digital Out-of-home Advertising market, BPS Analysis, by Application, 2018(H), 2023(E) & 2030(F)
Figure 05: Global Digital Out-of-home Advertising market, Y-O-Y Growth, by Application, 2018(H) - 2030(F)
Figure 06: Global Digital Out-of-home Advertising Market Attractiveness Analysis, by Application
Figure 07: Global Digital Out-of-home Advertising Market, Value Analysis, by Format, 2018(H)-2030(F)
Figure 08: Global Digital Out-of-home Advertising Market, Value Analysis, by Application, 2018(H)-2030(F)
Figure 09: Global Digital Out-of-home Advertising market, BPS Analysis, by Region, 2018(H), 2023(E) & 2030(F)
Figure 10: Global Digital Out-of-home Advertising market, Y-O-Y Growth, by Region, 2018(H) - 2030(F)
Figure 11: Global Digital Out-of-home Advertising Market Attractiveness Analysis, by Region
Figure 12: North America Digital Out-of-home Advertising Market Value (USD Mn Forecast, 2018 � 2022
Figure 13: North America Digital Out-of-home Advertising Market Value (USD Mn Forecast, 2023 � 2030
Figure 14: South America Digital Out-of-home Advertising Market Value (USD Mn) Forecast, 2018 � 2022
Figure 15: South America Digital Out-of-home Advertising Market Value (USD Mn) Forecast, 2023 � 2030
Figure 16: Europe Digital Out-of-home Advertising Market Value (USD Mn) Forecast, 2018 � 2022
Figure 17: Europe Digital Out-of-home Advertising Market Value (USD Mn) Forecast, 2023 � 2030
Figure 18: Middle East and Africa Digital Out-of-home Advertising Market Value (USD Mn) Forecast, 2018 � 2022

LIST OF TABLES

Table 01: Global Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Format, 2018(H) � 2030(F)
Table 02: Global Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Application, 2018(H) � 2030(F)
Table 03: Global Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 04: North America Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 05: North America Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Format, 2018(H) � 2030(F)
Table 06: North America Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Application, 2018(H) � 2030(F)
Table 07: South America Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 08: South America Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Format, 2018(H) � 2030(F)
Table 09: South America Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Application, 2018(H) � 2030(F)
Table 10: Europe Digital Out-of-home Advertising Market Value (USD Mn) and Forecast, by Country, 2018(H) � 2030(F)
Table 11: Europe Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Format, 2018(H) � 2030(F)
Table 12: Europe Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Application Type, 2018(H) � 2030(F)
Table 13: Middle East and Africa Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 14: Middle East and Africa Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Format, 2018(H) � 2030(F)
Table 15: Middle East and Africa Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Application, 2018(H) � 2030(F)
Table 16: Asia Pacific Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 17: Asia Pacific Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Format, 2018(H) � 2030(F)
Table 18: Asia Pacific Digital Out-of-home Advertising Market Value (USD Mn) Forecast, by Application, 2018(H) � 2030(F)







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