This report describes the global market size of Digital Out-of-home Advertising Market from 2018 to 2021 and its CAGR from 2018 to 2021, and also forecasts its market size to the end of 2030 and its expected to grow with a CAGR of 11.3% from 2023 to 2030.
Digital out-of-home advertising refers to the use of digital media for promotional and advertising purposes in physical, public spaces. Unlike traditional out-of-home advertising, which includes static billboards and posters, DOOH utilizes digital displays and screens to deliver dynamic and interactive content to a targeted audience in various locations. These digital displays can be found in high-traffic areas such as city centers, transportation hubs, shopping malls, airports, bus stops, and more.
Due to the COVID-19 pandemic and Russia-Ukraine War Influence, the global market for Digital Out-of-home Advertising Market estimated at US $ million in the year 2022, is projected to reach a revised size of US$ million by 2030, growing at a CAGR of 11.3% during the forecast period 2023-2030. North American market for Digital Out-of-home Advertising Market is estimated to increase from $million in 2022 to reach $ million by 2030, at a CAGR of 11.3% during the forecast period of 2023 through 2030.
For geography segment, regional supply, demand, major players, price is presented from 2018 to 2030. This report cover following regions:
North America
Asia-Pacific
Europe
Middle East and Africa
South America
The key countries for each regions are also included such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.
For competitor segment, the report include global key players of Digital Out-of-home Advertising Market as well as some small players. The information for each competitor include:
Company Profile
Main Business Information
SWOT Analysis
Sales Volume, Revenue, Price and Gross Margin
Market Share
By Format
-Billboards
-Street Furniture
-Transit & Transportation
Roadways
Airways
Railways
Marine
-Place-Based Media
In 2022, the segment with the biggest market sharemore than 69%was billboards. Digital outdoor billboards can now communicate with their target audience thanks to the growing smart advertisement trend, which is anticipated to quicken market expansion. Furthermore, the market is growing because of technical developments like augmented and virtual reality, which make outdoor advertising campaigns more visceral and engaging. For example, Maxam Ventures Private Limited, a gaming platform offering gamified solutions, announced in February 2023 that it is partnering with Lemma Technologies to introduce its metaverse billboards for digital out-of-home clients in the real world. Through virtual billboards in the metaverse, the partnership aims to help global brands leave a lasting impression on untapped audiences.
By Application
Indoor
Outdoor
In 2022, the outdoor segment accounted for the largest share of the market, with over 73%. The cost of outdoor digital out-of-home kits is higher than that of indoor models. The increasing use of digital technologies like interactive displays, projection mapping, and LED displays is one of the main factors propelling the growth of this market. With the use of these technologies, marketers can produce more dynamic and captivating advertising campaigns that draw customers outside. The development of data-driven advertising solutions also helps the outdoor market to expand. Advertisers can increase the effectiveness of their outdoor campaigns by using data on consumer behavior, demographics, and preferences to target and deliver more relevant advertising messages to consumers.
By Industry Vertical
Automotive
Financial Services
Government
Media & Entertainment
Retail
Real Estate
Restaurants
Others
In 2022, the real estate sector held a substantial share of more than 16 percent. Market expansion is being accelerated by the construction industries' increased expenditure on outdoor advertising to advertise their properties and increase brand awareness. Furthermore, the market is expanding more quickly as a result of the growing acceptance of digital out-of-home advertising for real estate marketing because of the advertisements' high conversion rate. Additionally, real estate brands can use digital outdoor advertising to express themselves creatively and deliver timely, contextually relevant messaging, which will accelerate the market's growth over the course of the forecast period.
By Company
JCDecaux
Stroer SE & Co. KGaA
Clear Channel Outdoor Holdings, Inc.
Outfront Media Inc.
oOh!media Limited
Lamar Advertising Company
Broadsign International LLC.
Focus Media
Global Outdoor Media Limited
Daktronics Dr.
Please ask for sample pages for full companies list
Base Year: 2022
Historical Data: from 2018 to 2021
Forecast Data: from 2023 to 2030
Any special requirements about this report, please let us know and we can provide custom report.
Global Marketing Technology (MarTech) Market
Global Manufacturing Execution System Market
Global Connectors Market
Global MEMS Accelerometer and Gyroscope Market
Global Haptic Technology IC Market
Capacitors market analysis
Global Automotive Coatings Market
Global Gaming Market
Global Conversational AI market
Co-browsing Market
Your phrase has been sent to nick's email. Once he takes action. you will be notified!
Stats And Research ™ Copyright © 2025 .
