Global Smart Advertising Market, Analysis and Forecast to 2030, By Component, By Product, By End-Use
- Published Date : 2024-04-22
- Pages : 100
- Report Id : 40371
- Categories : ICT & SEMICONDUCTOR
This report describes the global market size of Smart Advertising Market from 2018 to 2021 and its CAGR from 2018 to 2021, and also forecasts its market size to the end of 2030 and its expected to grow with a CAGR of 10.3% from 2023 to 2030.
"Smart advertising" generally refers to the use of advanced technologies, data analytics, and automation to create more targeted, personalized, and efficient advertising campaigns. The term "smart" in this context implies a strategic and intelligent approach to advertising that leverages technology and data insights to optimize the delivery of messages to specific audiences. Smart advertising encompasses various digital advertising strategies that utilize innovative tools and techniques to achieve better results.
Due to the COVID-19 pandemic and Russia-Ukraine War Influence, the global market for Smart Advertising Market estimated at US $ million in the year 2022, is projected to reach a revised size of US$ million by 2030, growing at a CAGR of 10.3% during the forecast period 2023-2030. North American market for Smart Advertising Market is estimated to increase from $million in 2022 to reach $ million by 2030, at a CAGR of 10.3% during the forecast period of 2023 through 2030.
For geography segment, regional supply, demand, major players, price is presented from 2018 to 2030. This report cover following regions:
North America
Asia-Pacific
Europe
Middle East and Africa
South America
The key countries for each regions are also included such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.
For competitor segment, the report include global key players of Smart Advertising Market as well as some small players. The information for each competitor include:
Company Profile
Main Business Information
SWOT Analysis
Sales Volume, Revenue, Price and Gross Margin
Market Share
By Component
Hardware
Software
Services
The market for smart advertising has been divided into hardware, software, and services segments based on the component. In 2018, the market was dominated by the hardware segment. Due to the growing installation of interactive kiosk networks, indoor digital posters, and outdoor digital billboards by DOOH media companies worldwide, the segment is also expected to grow at the fastest rate during the forecast period.
By Product
Interactive Kiosk
Digital Billboard
Digital Poster
Others
The market for smart advertising has been divided into categories such as interactive kiosks, digital billboards, digital posters, and others based on the product. Due to OOH media companies' increased focus on replacing traditional billboards with smart digital billboards that have wireless connectivity and a variety of sensors, the digital billboard segment dominated the market in 2018. These smart billboards have a significant revenue-generating potential for the nearby municipalities and are a key element of many smart city projects.
By End-Use
Corporate
Government
Education
Food & Beverage
Others
The market for smart advertising has been divided into categories based on end-use, including corporate, government, education, food & beverage, and others. The corporate segment, which held a dominant position in the market in 2018, is expected to grow at the fastest rate over the course of the forecast period. The segment's growth can be ascribed to the growing number of inventive and creative advertising campaigns being carried out by multinational corporations and sizable businesses with a sizable local or international footprint. It is expected that smart advertising will be crucial in helping businesses improve their consumer interactions and expand their reach and consumer engagement at popular public spaces.
By Company
Outfront Media, Inc
JCDecaux Group
CIVIQ Smartscapes
Captivate, USA
Intersection
Exterion Media Limited.
Clear Channel Outdoor Holdings, Inc.
Lamar Advertising Company
IKE Smart City
Changing Environments, Inc.
Please ask for sample pages for full companies list
Base Year: 2022
Historical Data: from 2018 to 2021
Forecast Data: from 2023 to 2030
Any special requirements about this report, please let us know and we can provide custom report.
TABLE OF CONTENTS
Market Taxonomy
1. Executive Summary
1.1. Market Overview
1.2. Market Analysis and Recommendations
1.3. RA Analysis and Recommendations
2. Market Introduction
2.1. Market Definition
3. Market Background
3.1. Parent/Associated Market Overview
3.1.1. Smart Advertising Market Outlook
3.1.2. Smart Advertising Market Overview
3.2. Effect of Covid-19 Impact
3.3. Effect of Russia-Ukraine Impact
3.4. Macro-Economic Overview
3.4.1. GDP Growth
3.4.2. Retail Industry Growth
3.5. Pricing Analysis
3.6. Challenges related to adoption of Smart Advertising
3.7. Regulations of Smart Advertising Market
3.8. Forecast Factors: Relevance and Impact
3.9. Market Dynamics
3.9.1. Drivers
3.9.2. Restraints
3.9.3. Opportunity
3.9.4. Trends
3.9.5. SWOT Analysis
4. Market Forecast
4.1. Market Value Projections
4.2. Market Size Projections
4.3. Y-o-Y Projections
4.4. Absolute Opportunity Analysis
5. Global Smart Advertising Value Chain Analysis
5.1. Smart Advertising Value Chain
5.1.1. List of Raw Material Suppliers
5.1.2. List of Smart Advertising Manufacturer
5.1.3. List of Segment
6. Global Smart Advertising Market Analysis By Component
6.1. Introduction
6.1.1. Market Value Share Analysis By Component
6.1.2. Y-o-Y Growth Analysis By Component
6.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Component
6.3. Market Attractiveness Analysis By Component
7. Global Smart Advertising Market Analysis By Product
7.1. Introduction
7.1.1. Market Value Share Analysis By Product
7.1.2. Y-o-Y Growth Analysis By Product
7.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Product
7.3. Market Attractiveness Analysis By Product
8. Market Structure Analysis
8.1. Market Analysis by Tier of Companies
8.1.1. By Large, Medium, and Small
8.2. Market Concentration
8.2.1. By Top 5 and by Top 10
8.3. Production Capacity Share Analysis
8.3.1. By Large, Medium, and Small
8.3.2. By Top 5 and Top 10
8.4. Technology Roadmap
9. Competition Analysis
9.1. Competition Dashboard
9.2. Company Profiles (15 Companies)
9.2.1. Outfront Media, Inc
9.2.1.1. Overview
9.2.1.2. Product Portfolio
9.2.1.3. Financial Overview
9.2.2. JCDecaux Group
9.2.2.1. Overview
9.2.2.2. Product Portfolio
9.2.2.3. Financial Overview
9.2.3. CIVIQ Smartscapes
9.2.3.1. Overview
9.2.3.2. Product Portfolio
9.2.3.3. Financial Overview
9.2.4. Captivate, USA
9.2.4.1. Overview
9.2.4.2. Product Portfolio
9.2.4.3. Financial Overview
9.2.5. Intersection
9.2.5.1. Overview
9.2.5.2. Product Portfolio
9.2.5.3. Financial Overview
9.2.6. Exterion Media Limited.
9.2.6.1. Overview
9.2.6.2. Product Portfolio
9.2.6.3. Financial Overview
9.2.7. Clear Channel Outdoor Holdings, Inc.
9.2.7.1. Overview
9.2.7.2. Product Portfolio
9.2.7.3. Financial Overview
9.2.8. Lamar Advertising Company
9.2.8.1. Overview
9.2.8.2. Product Portfolio
9.2.8.3. Financial Overview
9.2.9. IKE Smart City
9.2.9.1. Overview
9.2.9.2. Product Portfolio
9.2.9.3. Financial Overview
9.2.10. Changing Environments, Inc.
9.2.10.1. Overview
9.2.10.2. Product Portfolio
9.2.10.3. Financial Overview
9.2.11. COMPANY11
9.2.11.1. Overview
9.2.11.2. Product Portfolio
9.2.11.3. Financial Overview
9.2.12. COMPANY12
9.2.12.1. Overview
9.2.12.2. Product Portfolio
9.2.12.3. Financial Overview
9.2.13. COMPANY13
9.2.13.1. Overview
9.2.13.2. Product Portfolio
9.2.13.3. Financial Overview
9.2.14. COMPANY14
9.2.14.1. Overview
9.2.14.2. Product Portfolio
9.2.14.3. Financial Overview
9.2.15. COMPANY15
9.2.15.1. Overview
9.2.15.2. Product Portfolio
9.2.15.3. Financial Overview
10. Global Smart Advertising Market Analysis By Region
10.1. Introduction
10.1.1. Market Value Share Analysis By Region
10.1.2. Y-o-Y Growth Analysis By Region
10.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Region
10.2.1. North America
10.2.2. Middle East and Africa
10.2.3. South America
10.2.4. Asia Pacific
10.2.5. Others
10.3. Current Market Size (USD Mn) Forecast 2023-2030 By Region
10.3.1. North America
10.3.2. Middle East and Africa
10.3.3. South America
10.3.4. Asia Pacific
10.3.5. Others
10.4. Market Attractiveness Analysis By Region
11. North America Smart Advertising Market Analysis
11.1. Introduction
11.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
11.2.1. U.S.
11.2.2. Canada
11.2.3. Mexico
11.2.4. Rest of North America
11.3. Current Market Size (USD Mn) Forecast 2023-2030 By Country
11.3.1. U.S.
11.3.2. Canada
11.3.3. Mexico
11.3.4. Rest of North America
11.4. Historical Market Size (USD Mn) Analysis 2018-2022 By Component
11.5. Current Market Size (USD Mn) Forecast 2023-2030 By Component
11.6. Historical Market Size (USD Mn) Analysis 2018-2022 By Product
11.7. Current Market Size (USD Mn) Forecast 2023-2030 By Product
12. South America Smart Advertising Market Analysis
12.1. Introduction
12.2. Regional Pricing Analysis
12.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
12.3.1. Brazil
12.3.2. Argentina
12.3.3. Rest of South America
12.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
12.4.1. Brazil
12.4.2. Argentina
12.4.3. Rest of South America
12.5. Historical Market Size (USD Mn) Analysis 2018-2022 By Component
12.6. Current Market Size (USD Mn) Forecast 2023-2030 By Component
12.7. Historical Market Size (USD Mn) Analysis 2018-2022 By Product
12.8. Current Market Size (USD Mn) Forecast 2023-2030 By Product
13. Europe Smart Advertising Market Analysis
13.1. Introduction
13.2. Regional Pricing Analysis
13.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
13.3.1. Germany
13.3.2. Italy
13.3.3. France
13.3.4. Spain
13.3.5. U.K.
13.3.6. Rest of Europe
13.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
13.4.1. Germany
13.4.2. Italy
13.4.3. France
13.4.4. Spain
13.4.5. U.K.
13.4.6. Rest of Europe
13.5. Historical Market Size (USD Mn) Analysis 2018-2022 By Component
13.6. Current Market Size (USD Mn) Forecast 2023-2030 By Component
13.7. Historical Market Size (USD Mn) Analysis 2018-2022 By Product
13.8. Current Market Size (USD Mn) Forecast 2023-2030 By Product
14. Middle East and Africa Smart Advertising Market Analysis
14.1. Introduction
14.2. Regional Pricing Analysis
14.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
14.3.1. Saudi Arabia
14.3.2. U.A.E.
14.3.3. South Africa
14.3.4. Turkey
14.3.5. Rest of Middle East and Africa
14.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
14.4.1. Saudi Arabia
14.4.2. U.A.E.
14.4.3. South Africa
14.4.4. Turkey
14.4.5. Rest of Middle East and Africa
15. Asia Pacific Smart Advertising Market Analysis
15.1. Introduction
15.2. Regional Pricing Analysis
15.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
15.3.1. China
15.3.2. India
15.3.3. Japan
15.3.4. South Korea
15.3.5. Singapore
15.3.6. Australia and New Zealand
15.3.7. Rest of Asia Pacific
15.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
15.4.1. China
15.4.2. India
15.4.3. Japan
15.4.4. South Korea
15.4.5. Singapore
15.4.6. Australia and New Zealand
15.4.7. Rest of Asia Pacific
i. Research Methodology
ii. Assumptions & Acronyms
LIST OF FIGURES
Figure 01: Global Smart Advertising market, BPS Analysis, by Component, 2018(H), 2023(E) & 2030(F)
Figure 02: Global Smart Advertising market, Y-O-Y Growth, by Component, 2020(A) - 2030(F)
Figure 03: Global Smart Advertising Market Attractiveness Analysis, by Component (2020)
Figure 04: Global Smart Advertising market, BPS Analysis, by Product, 2018(H), 2023(E) & 2030(F)
Figure 05: Global Smart Advertising market, Y-O-Y Growth, by Product, 2018(H) - 2030(F)
Figure 06: Global Smart Advertising Market Attractiveness Analysis, by Product
Figure 07: Global Smart Advertising Market, Value Analysis, by Component, 2018(H)-2030(F)
Figure 08: Global Smart Advertising Market, Value Analysis, by Product, 2018(H)-2030(F)
Figure 09: Global Smart Advertising market, BPS Analysis, by Region, 2018(H), 2023(E) & 2030(F)
Figure 10: Global Smart Advertising market, Y-O-Y Growth, by Region, 2018(H) - 2030(F)
Figure 11: Global Smart Advertising Market Attractiveness Analysis, by Region
Figure 12: North America Smart Advertising Market Value (USD Mn Forecast, 2018 � 2022
Figure 13: North America Smart Advertising Market Value (USD Mn Forecast, 2023 � 2030
Figure 14: South America Smart Advertising Market Value (USD Mn) Forecast, 2018 � 2022
Figure 15: South America Smart Advertising Market Value (USD Mn) Forecast, 2023 � 2030
Figure 16: Europe Smart Advertising Market Value (USD Mn) Forecast, 2018 � 2022
Figure 17: Europe Smart Advertising Market Value (USD Mn) Forecast, 2023 � 2030
Figure 18: Middle East and Africa Smart Advertising Market Value (USD Mn) Forecast, 2018 � 2022
LIST OF TABLES
Table 01: Global Smart Advertising Market Value (USD Mn) Forecast, by Component, 2018(H) � 2030(F)
Table 02: Global Smart Advertising Market Value (USD Mn) Forecast, by Product, 2018(H) � 2030(F)
Table 03: Global Smart Advertising Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 04: North America Smart Advertising Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 05: North America Smart Advertising Market Value (USD Mn) Forecast, by Component, 2018(H) � 2030(F)
Table 06: North America Smart Advertising Market Value (USD Mn) Forecast, by Product, 2018(H) � 2030(F)
Table 07: South America Smart Advertising Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 08: South America Smart Advertising Market Value (USD Mn) Forecast, by Component, 2018(H) � 2030(F)
Table 09: South America Smart Advertising Market Value (USD Mn) Forecast, by Product, 2018(H) � 2030(F)
Table 10: Europe Smart Advertising Market Value (USD Mn) and Forecast, by Country, 2018(H) � 2030(F)
Table 11: Europe Smart Advertising Market Value (USD Mn) Forecast, by Component, 2018(H) � 2030(F)
Table 12: Europe Smart Advertising Market Value (USD Mn) Forecast, by Product Type, 2018(H) � 2030(F)
Table 13: Middle East and Africa Smart Advertising Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 14: Middle East and Africa Smart Advertising Market Value (USD Mn) Forecast, by Component, 2018(H) � 2030(F)
Table 15: Middle East and Africa Smart Advertising Market Value (USD Mn) Forecast, by Product, 2018(H) � 2030(F)
Table 16: Asia Pacific Smart Advertising Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 17: Asia Pacific Smart Advertising Market Value (USD Mn) Forecast, by Component, 2018(H) � 2030(F)
Table 18: Asia Pacific Smart Advertising Market Value (USD Mn) Forecast, by Product, 2018(H) � 2030(F)
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