Global Fashion Influencer Marketing Market, Analysis and Forecast to 2030, By Influencer Type, By Fashion Type
- Published Date : 2024-04-22
- Pages : 100
- Report Id : 40370
- Categories : ICT & SEMICONDUCTOR
This report describes the global market size of Fashion Influencer Marketing Market from 2018 to 2021 and its CAGR from 2018 to 2021, and also forecasts its market size to the end of 2030 and its expected to grow with a CAGR of 6.7% from 2023 to 2030.
Fashion influencer marketing is a digital marketing strategy that involves collaborating with individuals who have a significant following and influence within the fashion industry or niche. These individuals, known as fashion influencers, leverage their online presence on platforms like Instagram, YouTube, TikTok, blogs, and other social media channels to promote and endorse fashion brands, products, or trends.
Due to the COVID-19 pandemic and Russia-Ukraine War Influence, the global market for Fashion Influencer Marketing Market estimated at US $ million in the year 2022, is projected to reach a revised size of US$ million by 2030, growing at a CAGR of 6.7% during the forecast period 2023-2030. North American market for Fashion Influencer Marketing Market is estimated to increase from $million in 2022 to reach $ million by 2030, at a CAGR of 6.7% during the forecast period of 2023 through 2030.
For geography segment, regional supply, demand, major players, price is presented from 2018 to 2030. This report cover following regions:
North America
Asia-Pacific
Europe
Middle East and Africa
South America
The key countries for each regions are also included such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.
For competitor segment, the report include global key players of Fashion Influencer Marketing Market as well as some small players. The information for each competitor include:
Company Profile
Main Business Information
SWOT Analysis
Sales Volume, Revenue, Price and Gross Margin
Market Share
By Influencer Type
Megainfluencers
Macroinfluencers
Microinfluencers
Nanoinfluencers
In 2019, the nano influencer market accounted for more than 37% of total revenue. This is explained by a greater rate of engagement and the capacity to communicate with specialized audiences, giving brands a stronger opportunity to more successfully enter the market. Additionally, nano influencers ensure a lower chance of interacting with phony followers and have closer-knit communities with their audiences, which gives businesses access to more filtered leads. Additionally, using nanoinfluencers for marketing gives brands and agencies a more affordable option while also creating growth opportunities for the industry.
By Fashion Type
Beauty & Cosmetics
Apparel
Jewelry & Accessories
In terms of revenue share, the beauty and cosmetics segment held a dominant position in the market in 2019. This is explained by the increased emphasis that manufacturers of cosmetics and beauty products are placing on leveraging social media channels to enhance their brand perception and boost sales. People rely more on influencers to provide the best advice via promotional videos or makeup tutorials because their skin tone, preferences, and skin type all play a role in the choice of cosmetics. Furthermore, one of the main growth drivers is the widespread tendency among influencers to launch their own beauty brands, such as UBeauty by Tina Craig and Summer Fridays by Lauren Gores and Marianna Hewitt.
By Company
AspireIQ
HYPR Brands
InfluencerDB
IZEA
Klear
Station Entertainment
Moburst
Intellifluence
House of marketers
WebFX
Please ask for sample pages for full companies list
Base Year: 2022
Historical Data: from 2018 to 2021
Forecast Data: from 2023 to 2030
Any special requirements about this report, please let us know and we can provide custom report.
TABLE OF CONTENTS
Market Taxonomy
1. Executive Summary
1.1. Market Overview
1.2. Market Analysis and Recommendations
1.3. RA Analysis and Recommendations
2. Market Introduction
2.1. Market Definition
3. Market Background
3.1. Parent/Associated Market Overview
3.1.1. Fashion Influencer Marketing Market Outlook
3.1.2. Fashion Influencer Marketing Market Overview
3.2. Effect of Covid-19 Impact
3.3. Effect of Russia-Ukraine Impact
3.4. Macro-Economic Overview
3.4.1. GDP Growth
3.4.2. Retail Industry Growth
3.5. Pricing Analysis
3.6. Challenges related to adoption of Fashion Influencer Marketing
3.7. Regulations of Fashion Influencer Marketing Market
3.8. Forecast Factors: Relevance and Impact
3.9. Market Dynamics
3.9.1. Drivers
3.9.2. Restraints
3.9.3. Opportunity
3.9.4. Trends
3.9.5. SWOT Analysis
4. Market Forecast
4.1. Market Value Projections
4.2. Market Size Projections
4.3. Y-o-Y Projections
4.4. Absolute Opportunity Analysis
5. Global Fashion Influencer Marketing Value Chain Analysis
5.1. Fashion Influencer Marketing Value Chain
5.1.1. List of Raw Material Suppliers
5.1.2. List of Fashion Influencer Marketing Manufacturer
5.1.3. List of Segment
6. Global Fashion Influencer Marketing Market Analysis By Influencer Type
6.1. Introduction
6.1.1. Market Value Share Analysis By Influencer Type
6.1.2. Y-o-Y Growth Analysis By Influencer Type
6.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Influencer Type
6.3. Market Attractiveness Analysis By Influencer Type
7. Global Fashion Influencer Marketing Market Analysis By Fashion Type
7.1. Introduction
7.1.1. Market Value Share Analysis By Fashion Type
7.1.2. Y-o-Y Growth Analysis By Fashion Type
7.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Fashion Type
7.3. Market Attractiveness Analysis By Fashion Type
8. Market Structure Analysis
8.1. Market Analysis by Tier of Companies
8.1.1. By Large, Medium, and Small
8.2. Market Concentration
8.2.1. By Top 5 and by Top 10
8.3. Production Capacity Share Analysis
8.3.1. By Large, Medium, and Small
8.3.2. By Top 5 and Top 10
8.4. Technology Roadmap
9. Competition Analysis
9.1. Competition Dashboard
9.2. Company Profiles (15 Companies)
9.2.1. AspireIQ
9.2.1.1. Overview
9.2.1.2. Product Portfolio
9.2.1.3. Financial Overview
9.2.2. HYPR Brands
9.2.2.1. Overview
9.2.2.2. Product Portfolio
9.2.2.3. Financial Overview
9.2.3. InfluencerDB
9.2.3.1. Overview
9.2.3.2. Product Portfolio
9.2.3.3. Financial Overview
9.2.4. IZEA
9.2.4.1. Overview
9.2.4.2. Product Portfolio
9.2.4.3. Financial Overview
9.2.5. Klear
9.2.5.1. Overview
9.2.5.2. Product Portfolio
9.2.5.3. Financial Overview
9.2.6. Station Entertainment
9.2.6.1. Overview
9.2.6.2. Product Portfolio
9.2.6.3. Financial Overview
9.2.7. Moburst
9.2.7.1. Overview
9.2.7.2. Product Portfolio
9.2.7.3. Financial Overview
9.2.8. Intellifluence
9.2.8.1. Overview
9.2.8.2. Product Portfolio
9.2.8.3. Financial Overview
9.2.9. House of marketers
9.2.9.1. Overview
9.2.9.2. Product Portfolio
9.2.9.3. Financial Overview
9.2.10. WebFX
9.2.10.1. Overview
9.2.10.2. Product Portfolio
9.2.10.3. Financial Overview
9.2.11. COMPANY11
9.2.11.1. Overview
9.2.11.2. Product Portfolio
9.2.11.3. Financial Overview
9.2.12. COMPANY12
9.2.12.1. Overview
9.2.12.2. Product Portfolio
9.2.12.3. Financial Overview
9.2.13. COMPANY13
9.2.13.1. Overview
9.2.13.2. Product Portfolio
9.2.13.3. Financial Overview
9.2.14. COMPANY14
9.2.14.1. Overview
9.2.14.2. Product Portfolio
9.2.14.3. Financial Overview
9.2.15. COMPANY15
9.2.15.1. Overview
9.2.15.2. Product Portfolio
9.2.15.3. Financial Overview
10. Global Fashion Influencer Marketing Market Analysis By Region
10.1. Introduction
10.1.1. Market Value Share Analysis By Region
10.1.2. Y-o-Y Growth Analysis By Region
10.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Region
10.2.1. North America
10.2.2. Middle East and Africa
10.2.3. South America
10.2.4. Asia Pacific
10.2.5. Others
10.3. Current Market Size (USD Mn) Forecast 2023-2030 By Region
10.3.1. North America
10.3.2. Middle East and Africa
10.3.3. South America
10.3.4. Asia Pacific
10.3.5. Others
10.4. Market Attractiveness Analysis By Region
11. North America Fashion Influencer Marketing Market Analysis
11.1. Introduction
11.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
11.2.1. U.S.
11.2.2. Canada
11.2.3. Mexico
11.2.4. Rest of North America
11.3. Current Market Size (USD Mn) Forecast 2023-2030 By Country
11.3.1. U.S.
11.3.2. Canada
11.3.3. Mexico
11.3.4. Rest of North America
11.4. Historical Market Size (USD Mn) Analysis 2018-2022 By Influencer Type
11.5. Current Market Size (USD Mn) Forecast 2023-2030 By Influencer Type
11.6. Historical Market Size (USD Mn) Analysis 2018-2022 By Fashion Type
11.7. Current Market Size (USD Mn) Forecast 2023-2030 By Fashion Type
12. South America Fashion Influencer Marketing Market Analysis
12.1. Introduction
12.2. Regional Pricing Analysis
12.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
12.3.1. Brazil
12.3.2. Argentina
12.3.3. Rest of South America
12.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
12.4.1. Brazil
12.4.2. Argentina
12.4.3. Rest of South America
12.5. Historical Market Size (USD Mn) Analysis 2018-2022 By Influencer Type
12.6. Current Market Size (USD Mn) Forecast 2023-2030 By Influencer Type
12.7. Historical Market Size (USD Mn) Analysis 2018-2022 By Fashion Type
12.8. Current Market Size (USD Mn) Forecast 2023-2030 By Fashion Type
13. Europe Fashion Influencer Marketing Market Analysis
13.1. Introduction
13.2. Regional Pricing Analysis
13.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
13.3.1. Germany
13.3.2. Italy
13.3.3. France
13.3.4. Spain
13.3.5. U.K.
13.3.6. Rest of Europe
13.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
13.4.1. Germany
13.4.2. Italy
13.4.3. France
13.4.4. Spain
13.4.5. U.K.
13.4.6. Rest of Europe
13.5. Historical Market Size (USD Mn) Analysis 2018-2022 By Influencer Type
13.6. Current Market Size (USD Mn) Forecast 2023-2030 By Influencer Type
13.7. Historical Market Size (USD Mn) Analysis 2018-2022 By Fashion Type
13.8. Current Market Size (USD Mn) Forecast 2023-2030 By Fashion Type
14. Middle East and Africa Fashion Influencer Marketing Market Analysis
14.1. Introduction
14.2. Regional Pricing Analysis
14.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
14.3.1. Saudi Arabia
14.3.2. U.A.E.
14.3.3. South Africa
14.3.4. Turkey
14.3.5. Rest of Middle East and Africa
14.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
14.4.1. Saudi Arabia
14.4.2. U.A.E.
14.4.3. South Africa
14.4.4. Turkey
14.4.5. Rest of Middle East and Africa
15. Asia Pacific Fashion Influencer Marketing Market Analysis
15.1. Introduction
15.2. Regional Pricing Analysis
15.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
15.3.1. China
15.3.2. India
15.3.3. Japan
15.3.4. South Korea
15.3.5. Singapore
15.3.6. Australia and New Zealand
15.3.7. Rest of Asia Pacific
15.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
15.4.1. China
15.4.2. India
15.4.3. Japan
15.4.4. South Korea
15.4.5. Singapore
15.4.6. Australia and New Zealand
15.4.7. Rest of Asia Pacific
i. Research Methodology
ii. Assumptions & Acronyms
LIST OF FIGURES
Figure 01: Global Fashion Influencer Marketing market, BPS Analysis, by Influencer Type, 2018(H), 2023(E) & 2030(F)
Figure 02: Global Fashion Influencer Marketing market, Y-O-Y Growth, by Influencer Type, 2020(A) - 2030(F)
Figure 03: Global Fashion Influencer Marketing Market Attractiveness Analysis, by Influencer Type (2020)
Figure 04: Global Fashion Influencer Marketing market, BPS Analysis, by Fashion Type, 2018(H), 2023(E) & 2030(F)
Figure 05: Global Fashion Influencer Marketing market, Y-O-Y Growth, by Fashion Type, 2018(H) - 2030(F)
Figure 06: Global Fashion Influencer Marketing Market Attractiveness Analysis, by Fashion Type
Figure 07: Global Fashion Influencer Marketing Market, Value Analysis, by Influencer Type, 2018(H)-2030(F)
Figure 08: Global Fashion Influencer Marketing Market, Value Analysis, by Fashion Type, 2018(H)-2030(F)
Figure 09: Global Fashion Influencer Marketing market, BPS Analysis, by Region, 2018(H), 2023(E) & 2030(F)
Figure 10: Global Fashion Influencer Marketing market, Y-O-Y Growth, by Region, 2018(H) - 2030(F)
Figure 11: Global Fashion Influencer Marketing Market Attractiveness Analysis, by Region
Figure 12: North America Fashion Influencer Marketing Market Value (USD Mn Forecast, 2018 � 2022
Figure 13: North America Fashion Influencer Marketing Market Value (USD Mn Forecast, 2023 � 2030
Figure 14: South America Fashion Influencer Marketing Market Value (USD Mn) Forecast, 2018 � 2022
Figure 15: South America Fashion Influencer Marketing Market Value (USD Mn) Forecast, 2023 � 2030
Figure 16: Europe Fashion Influencer Marketing Market Value (USD Mn) Forecast, 2018 � 2022
Figure 17: Europe Fashion Influencer Marketing Market Value (USD Mn) Forecast, 2023 � 2030
Figure 18: Middle East and Africa Fashion Influencer Marketing Market Value (USD Mn) Forecast, 2018 � 2022
LIST OF TABLES
Table 01: Global Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Influencer Type, 2018(H) � 2030(F)
Table 02: Global Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Fashion Type, 2018(H) � 2030(F)
Table 03: Global Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 04: North America Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 05: North America Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Influencer Type, 2018(H) � 2030(F)
Table 06: North America Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Fashion Type, 2018(H) � 2030(F)
Table 07: South America Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 08: South America Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Influencer Type, 2018(H) � 2030(F)
Table 09: South America Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Fashion Type, 2018(H) � 2030(F)
Table 10: Europe Fashion Influencer Marketing Market Value (USD Mn) and Forecast, by Country, 2018(H) � 2030(F)
Table 11: Europe Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Influencer Type, 2018(H) � 2030(F)
Table 12: Europe Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Fashion Type Type, 2018(H) � 2030(F)
Table 13: Middle East and Africa Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 14: Middle East and Africa Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Influencer Type, 2018(H) � 2030(F)
Table 15: Middle East and Africa Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Fashion Type, 2018(H) � 2030(F)
Table 16: Asia Pacific Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 17: Asia Pacific Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Influencer Type, 2018(H) � 2030(F)
Table 18: Asia Pacific Fashion Influencer Marketing Market Value (USD Mn) Forecast, by Fashion Type, 2018(H) � 2030(F)
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