Global Smart Advertising Services Market, Analysis and Forecast to 2030, By Service Type, By Platform Type, By Pricing Model, By Enterprise Size, By End-user
- Published Date : 2024-04-22
- Pages : 100
- Report Id : 40366
- Categories : ICT & SEMICONDUCTOR
This report describes the global market size of Smart Advertising Services Market from 2018 to 2021 and its CAGR from 2018 to 2021, and also forecasts its market size to the end of 2030 and its expected to grow with a CAGR of 7.1% from 2023 to 2030.
"Smart Advertising Services" generally refers to the use of advanced technologies and data-driven strategies to create and optimize advertising campaigns. The term "smart" in this context implies the use of intelligent, automated, and innovative approaches to enhance the efficiency and effectiveness of advertising efforts. These services leverage various technologies, including artificial intelligence (AI), machine learning, data analytics, and automation, to deliver more targeted and personalized advertising content.
Due to the COVID-19 pandemic and Russia-Ukraine War Influence, the global market for Smart Advertising Services Market estimated at US $ million in the year 2022, is projected to reach a revised size of US$ million by 2030, growing at a CAGR of 7.1% during the forecast period 2023-2030. North American market for Smart Advertising Services Market is estimated to increase from $million in 2022 to reach $ million by 2030, at a CAGR of 7.1% during the forecast period of 2023 through 2030.
For geography segment, regional supply, demand, major players, price is presented from 2018 to 2030. This report cover following regions:
North America
Asia-Pacific
Europe
Middle East and Africa
South America
The key countries for each regions are also included such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.
For competitor segment, the report include global key players of Smart Advertising Services Market as well as some small players. The information for each competitor include:
Company Profile
Main Business Information
SWOT Analysis
Sales Volume, Revenue, Price and Gross Margin
Market Share
By Service Type
Email Advertising
Video Advertising
Search Engine Advertising
Mobile Advertising
Social Media Advertising
Online Display Advertising
Others
With a revenue share of 27.35% in 2022, the search engine advertising segment led the overall market. Over the course of the forecast period, it is anticipated to grow at a compound annual growth rate of over 23.1%. Search engine result pages show ads as part of search engine marketing. When consumers search for particular goods or services on search engines like Bing and Google, advertisers pay for the keywords they enter. This makes it possible for their adverts to show up next to the search results for those terms.
By Platform Type
Mobile
Laptops, Desktops & Tablets
Others
With a market share of 60.03% in 2022 and the highest compound annual growth rate (CAGR) of 20.3% during the forecast period, the mobile segment led the overall market. Mobile marketing is any kind of advertising that makes use of smartphones and other portable devices. Because so many people carry their mobile devices with them everywhere they go, mobile marketing capitalizes on this fact. Mobile marketing combined with location-based services is known as location-based marketing.
By Pricing Model
Cost Per Mille (CPM)
Performance Based Advertising
Hybrid
With a revenue share of 47.51% in 2022, the performance-based advertising segment led the overall market. Over the course of the forecast period, it is expected to grow at a compound annual growth rate of 21.5%. The payment model known as "performance marketing" is when advertisers pay their advertising partners for completing a particular action, like a lead, sale, or click. Using this model, performance marketing agencies run analytics and campaigns for a range of digital platforms.
By Enterprise Size
Large Enterprises
SMEs
The segment of large enterprises held a dominant market share of 67.73% in 2022 and is anticipated to grow at a compound annual growth rate (CAGR) of more than 20.1% over the forecast period. Big businesses can spend a lot more money on strategic advertising because they have greater financial resources at their disposal. It is anticipated that a small number of very large corporations, such as Microsoft, Amaxon.Com Inc., and Meta, will have an impact on revenue generation. This indicates that these businesses are anticipated to rule the smart advertising market.
By End-user
Media & Entertainment
BFSI
Education
Retail & Consumer Goods
IT & Telecom
Healthcare
Others
With a revenue share of 27.47% in 2022, the retail and consumer goods segment led the market overall. Over the course of the forecast period, it is expected to grow at a CAGR of more than 20.3%. Retailers can use online shop advertising to generate sales from their target audience by increasing interest and awareness in their products through smart advertising for consumer goods and retail. Retailers try to influence their audience to take a specific action by using clever advertising. Retailers utilize retail marketing strategies as a means of attracting new clients and convincing them to place in-person or online orders. The majority of retailers are currently concentrating on drawing in new clients. To achieve optimal performance, the retail marketing plan needs to be evaluated on a regular basis.
By Company
YouTube
Google LLC
VaynerMedia
Omnicom Group Inc.
Twitter, Inc.
Amazon.Com, Inc.
Alibaba Group Holding Limited
Microsoft
Deloitte
BlueFocus
Please ask for sample pages for full companies list
Base Year: 2022
Historical Data: from 2018 to 2021
Forecast Data: from 2023 to 2030
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TABLE OF CONTENTS
Market Taxonomy
1. Executive Summary
1.1. Market Overview
1.2. Market Analysis and Recommendations
1.3. RA Analysis and Recommendations
2. Market Introduction
2.1. Market Definition
3. Market Background
3.1. Parent/Associated Market Overview
3.1.1. Smart Advertising Services Market Outlook
3.1.2. Smart Advertising Services Market Overview
3.2. Effect of Covid-19 Impact
3.3. Effect of Russia-Ukraine Impact
3.4. Macro-Economic Overview
3.4.1. GDP Growth
3.4.2. Retail Industry Growth
3.5. Pricing Analysis
3.6. Challenges related to adoption of Smart Advertising Services
3.7. Regulations of Smart Advertising Services Market
3.8. Forecast Factors: Relevance and Impact
3.9. Market Dynamics
3.9.1. Drivers
3.9.2. Restraints
3.9.3. Opportunity
3.9.4. Trends
3.9.5. SWOT Analysis
4. Market Forecast
4.1. Market Value Projections
4.2. Market Size Projections
4.3. Y-o-Y Projections
4.4. Absolute Opportunity Analysis
5. Global Smart Advertising Services Value Chain Analysis
5.1. Smart Advertising Services Value Chain
5.1.1. List of Raw Material Suppliers
5.1.2. List of Smart Advertising Services Manufacturer
5.1.3. List of Segment
6. Global Smart Advertising Services Market Analysis By Service Type
6.1. Introduction
6.1.1. Market Value Share Analysis By Service Type
6.1.2. Y-o-Y Growth Analysis By Service Type
6.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Service Type
6.3. Market Attractiveness Analysis By Service Type
7. Global Smart Advertising Services Market Analysis By Platform Type
7.1. Introduction
7.1.1. Market Value Share Analysis By Platform Type
7.1.2. Y-o-Y Growth Analysis By Platform Type
7.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Platform Type
7.3. Market Attractiveness Analysis By Platform Type
8. Market Structure Analysis
8.1. Market Analysis by Tier of Companies
8.1.1. By Large, Medium, and Small
8.2. Market Concentration
8.2.1. By Top 5 and by Top 10
8.3. Production Capacity Share Analysis
8.3.1. By Large, Medium, and Small
8.3.2. By Top 5 and Top 10
8.4. Technology Roadmap
9. Competition Analysis
9.1. Competition Dashboard
9.2. Company Profiles (15 Companies)
9.2.1. YouTube
9.2.1.1. Overview
9.2.1.2. Product Portfolio
9.2.1.3. Financial Overview
9.2.2. Google LLC
9.2.2.1. Overview
9.2.2.2. Product Portfolio
9.2.2.3. Financial Overview
9.2.3. VaynerMedia
9.2.3.1. Overview
9.2.3.2. Product Portfolio
9.2.3.3. Financial Overview
9.2.4. Omnicom Group Inc.
9.2.4.1. Overview
9.2.4.2. Product Portfolio
9.2.4.3. Financial Overview
9.2.5. Twitter, Inc.
9.2.5.1. Overview
9.2.5.2. Product Portfolio
9.2.5.3. Financial Overview
9.2.6. Amazon.Com, Inc.
9.2.6.1. Overview
9.2.6.2. Product Portfolio
9.2.6.3. Financial Overview
9.2.7. Alibaba Group Holding Limited
9.2.7.1. Overview
9.2.7.2. Product Portfolio
9.2.7.3. Financial Overview
9.2.8. Microsoft
9.2.8.1. Overview
9.2.8.2. Product Portfolio
9.2.8.3. Financial Overview
9.2.9. Deloitte
9.2.9.1. Overview
9.2.9.2. Product Portfolio
9.2.9.3. Financial Overview
9.2.10. BlueFocus
9.2.10.1. Overview
9.2.10.2. Product Portfolio
9.2.10.3. Financial Overview
9.2.11. COMPANY11
9.2.11.1. Overview
9.2.11.2. Product Portfolio
9.2.11.3. Financial Overview
9.2.12. COMPANY12
9.2.12.1. Overview
9.2.12.2. Product Portfolio
9.2.12.3. Financial Overview
9.2.13. COMPANY13
9.2.13.1. Overview
9.2.13.2. Product Portfolio
9.2.13.3. Financial Overview
9.2.14. COMPANY14
9.2.14.1. Overview
9.2.14.2. Product Portfolio
9.2.14.3. Financial Overview
9.2.15. COMPANY15
9.2.15.1. Overview
9.2.15.2. Product Portfolio
9.2.15.3. Financial Overview
10. Global Smart Advertising Services Market Analysis By Region
10.1. Introduction
10.1.1. Market Value Share Analysis By Region
10.1.2. Y-o-Y Growth Analysis By Region
10.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Region
10.2.1. North America
10.2.2. Middle East and Africa
10.2.3. South America
10.2.4. Asia Pacific
10.2.5. Others
10.3. Current Market Size (USD Mn) Forecast 2023-2030 By Region
10.3.1. North America
10.3.2. Middle East and Africa
10.3.3. South America
10.3.4. Asia Pacific
10.3.5. Others
10.4. Market Attractiveness Analysis By Region
11. North America Smart Advertising Services Market Analysis
11.1. Introduction
11.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
11.2.1. U.S.
11.2.2. Canada
11.2.3. Mexico
11.2.4. Rest of North America
11.3. Current Market Size (USD Mn) Forecast 2023-2030 By Country
11.3.1. U.S.
11.3.2. Canada
11.3.3. Mexico
11.3.4. Rest of North America
11.4. Historical Market Size (USD Mn) Analysis 2018-2022 By Service Type
11.5. Current Market Size (USD Mn) Forecast 2023-2030 By Service Type
11.6. Historical Market Size (USD Mn) Analysis 2018-2022 By Platform Type
11.7. Current Market Size (USD Mn) Forecast 2023-2030 By Platform Type
12. South America Smart Advertising Services Market Analysis
12.1. Introduction
12.2. Regional Pricing Analysis
12.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
12.3.1. Brazil
12.3.2. Argentina
12.3.3. Rest of South America
12.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
12.4.1. Brazil
12.4.2. Argentina
12.4.3. Rest of South America
12.5. Historical Market Size (USD Mn) Analysis 2018-2022 By Service Type
12.6. Current Market Size (USD Mn) Forecast 2023-2030 By Service Type
12.7. Historical Market Size (USD Mn) Analysis 2018-2022 By Platform Type
12.8. Current Market Size (USD Mn) Forecast 2023-2030 By Platform Type
13. Europe Smart Advertising Services Market Analysis
13.1. Introduction
13.2. Regional Pricing Analysis
13.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
13.3.1. Germany
13.3.2. Italy
13.3.3. France
13.3.4. Spain
13.3.5. U.K.
13.3.6. Rest of Europe
13.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
13.4.1. Germany
13.4.2. Italy
13.4.3. France
13.4.4. Spain
13.4.5. U.K.
13.4.6. Rest of Europe
13.5. Historical Market Size (USD Mn) Analysis 2018-2022 By Service Type
13.6. Current Market Size (USD Mn) Forecast 2023-2030 By Service Type
13.7. Historical Market Size (USD Mn) Analysis 2018-2022 By Platform Type
13.8. Current Market Size (USD Mn) Forecast 2023-2030 By Platform Type
14. Middle East and Africa Smart Advertising Services Market Analysis
14.1. Introduction
14.2. Regional Pricing Analysis
14.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
14.3.1. Saudi Arabia
14.3.2. U.A.E.
14.3.3. South Africa
14.3.4. Turkey
14.3.5. Rest of Middle East and Africa
14.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
14.4.1. Saudi Arabia
14.4.2. U.A.E.
14.4.3. South Africa
14.4.4. Turkey
14.4.5. Rest of Middle East and Africa
15. Asia Pacific Smart Advertising Services Market Analysis
15.1. Introduction
15.2. Regional Pricing Analysis
15.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
15.3.1. China
15.3.2. India
15.3.3. Japan
15.3.4. South Korea
15.3.5. Singapore
15.3.6. Australia and New Zealand
15.3.7. Rest of Asia Pacific
15.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
15.4.1. China
15.4.2. India
15.4.3. Japan
15.4.4. South Korea
15.4.5. Singapore
15.4.6. Australia and New Zealand
15.4.7. Rest of Asia Pacific
i. Research Methodology
ii. Assumptions & Acronyms
LIST OF FIGURES
Figure 01: Global Smart Advertising Services market, BPS Analysis, by Service Type, 2018(H), 2023(E) & 2030(F)
Figure 02: Global Smart Advertising Services market, Y-O-Y Growth, by Service Type, 2020(A) - 2030(F)
Figure 03: Global Smart Advertising Services Market Attractiveness Analysis, by Service Type (2020)
Figure 04: Global Smart Advertising Services market, BPS Analysis, by Platform Type, 2018(H), 2023(E) & 2030(F)
Figure 05: Global Smart Advertising Services market, Y-O-Y Growth, by Platform Type, 2018(H) - 2030(F)
Figure 06: Global Smart Advertising Services Market Attractiveness Analysis, by Platform Type
Figure 07: Global Smart Advertising Services Market, Value Analysis, by Service Type, 2018(H)-2030(F)
Figure 08: Global Smart Advertising Services Market, Value Analysis, by Platform Type, 2018(H)-2030(F)
Figure 09: Global Smart Advertising Services market, BPS Analysis, by Region, 2018(H), 2023(E) & 2030(F)
Figure 10: Global Smart Advertising Services market, Y-O-Y Growth, by Region, 2018(H) - 2030(F)
Figure 11: Global Smart Advertising Services Market Attractiveness Analysis, by Region
Figure 12: North America Smart Advertising Services Market Value (USD Mn Forecast, 2018 � 2022
Figure 13: North America Smart Advertising Services Market Value (USD Mn Forecast, 2023 � 2030
Figure 14: South America Smart Advertising Services Market Value (USD Mn) Forecast, 2018 � 2022
Figure 15: South America Smart Advertising Services Market Value (USD Mn) Forecast, 2023 � 2030
Figure 16: Europe Smart Advertising Services Market Value (USD Mn) Forecast, 2018 � 2022
Figure 17: Europe Smart Advertising Services Market Value (USD Mn) Forecast, 2023 � 2030
Figure 18: Middle East and Africa Smart Advertising Services Market Value (USD Mn) Forecast, 2018 � 2022
LIST OF TABLES
Table 01: Global Smart Advertising Services Market Value (USD Mn) Forecast, by Service Type, 2018(H) � 2030(F)
Table 02: Global Smart Advertising Services Market Value (USD Mn) Forecast, by Platform Type, 2018(H) � 2030(F)
Table 03: Global Smart Advertising Services Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 04: North America Smart Advertising Services Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 05: North America Smart Advertising Services Market Value (USD Mn) Forecast, by Service Type, 2018(H) � 2030(F)
Table 06: North America Smart Advertising Services Market Value (USD Mn) Forecast, by Platform Type, 2018(H) � 2030(F)
Table 07: South America Smart Advertising Services Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 08: South America Smart Advertising Services Market Value (USD Mn) Forecast, by Service Type, 2018(H) � 2030(F)
Table 09: South America Smart Advertising Services Market Value (USD Mn) Forecast, by Platform Type, 2018(H) � 2030(F)
Table 10: Europe Smart Advertising Services Market Value (USD Mn) and Forecast, by Country, 2018(H) � 2030(F)
Table 11: Europe Smart Advertising Services Market Value (USD Mn) Forecast, by Service Type, 2018(H) � 2030(F)
Table 12: Europe Smart Advertising Services Market Value (USD Mn) Forecast, by Platform Type Type, 2018(H) � 2030(F)
Table 13: Middle East and Africa Smart Advertising Services Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 14: Middle East and Africa Smart Advertising Services Market Value (USD Mn) Forecast, by Service Type, 2018(H) � 2030(F)
Table 15: Middle East and Africa Smart Advertising Services Market Value (USD Mn) Forecast, by Platform Type, 2018(H) � 2030(F)
Table 16: Asia Pacific Smart Advertising Services Market Value (USD Mn) Forecast, by Country, 2018(H) � 2030(F)
Table 17: Asia Pacific Smart Advertising Services Market Value (USD Mn) Forecast, by Service Type, 2018(H) � 2030(F)
Table 18: Asia Pacific Smart Advertising Services Market Value (USD Mn) Forecast, by Platform Type, 2018(H) � 2030(F)
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