This report describes the global market size of Marketing Technology (MarTech) Market Size, Share & Trends Report Market from 2018 to 2021 and its CAGR from 2018 to 2021, and also forecasts its market size to the end of 2030 and its expected to grow with a CAGR of 19.8% from 2023 to 2030.
MarTech refers to the software that marketers employ to maximise their marketing initiatives and meet their goals. It makes use of technology to organise, carry out, and evaluate marketing campaigns and other strategies.
Since Marketing Technology (MarTech) are quickly discarded after use, they are affordable items that provide effective sanitary cleaning solutions while limiting the spread of pathogens from one area of the body to other parts of the body and to the outside environment.. Over the past few years, there has been a significant rise in global healthcare spending. The rising usage of Marketing Technology (MarTech) in medical equipment and other medical supplies, such as curtains, bedsheets, masks, gloves, etc., is a result of the demand for healthcare services and goods.
Due to the COVID-19 pandemic and Russia-Ukraine War Influence, the global market for Marketing Technology (MarTech) Market Size, Share & Trends Report Market estimated at US $ million in the year 2022, is projected to reach a revised size of US$ million by 2030, growing at a CAGR of 19.8% during the forecast period 2023-2030. North American market for Marketing Technology (MarTech) Market Size, Share & Trends Report Market is estimated to increase from $million in 2022 to reach $ million by 2030, at a CAGR of XX% during the forecast period of 2023 through 2030
For geography segment, regional supply, demand, major players, price is presented from 2018 to 2030. This report cover following regions:
Middle East and Africa
The key countries for each regions are also included such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.
For competitor segment, the report include global key players of Marketing Technology (MarTech) Market Size, Share & Trends Report Market as well as some small players. The information for each competitor include:
Main Business Information
Sales Volume, Revenue, Price and Gross Margin
Social Media Tools
Content Marketing Tools
Rich Media Tool
Data & Analytics Tools
Sales Enablement Tools
In 2022, the market was headed by the social media tools sector, which accounted for 24% of worldwide sales. Compared to other marketing tools, social media is the most economical. To produce successful marketing campaigns, social media tools and marketing technology may be combined.Hootsuite, a well-known social media management platform used to plan and post content on social media channels including Facebook, Twitter, Instagram, LinkedIn, and YouTube, is one of the social media tools used by businesses to increase client interaction. Additionally, it offers data and insights to assist businesses in monitoring their social media performance.
In 2022, the digital marketing sector held a commanding market share of more than 62.6% of total revenue. The accelerated use of digital technology has changed how firms operate and carry out their business goals. With the help of digital marketing, businesses now have a practical tool for interacting with diverse market participants via a variety of channels, including email, instant messaging, and social media.Using non-digital methods to advertise a product or service is known as offline marketing, commonly referred to as conventional marketing. Print ads, billboards, direct mail, trade exhibitions, and sponsorships fall under this category. This strategy can assist companies in expanding their market and increasing brand recognition.
Prominent use of marketing technology in the retail and e-commerce sector is augmenting the segment growth accounting for the highest CAGR of 22.1% over the forecast period. Marketing technology is being used to personalize the shopping experience for customer
IT & Telecommunication
Retail & E-commerce
Media & Entertainment
Sports & Events
With more than 20.7% of the worldwide sales in 2022, the healthcare industry claimed the lead. The expanding usage of chatbots in the healthcare industry is accelerating category growth during the timeframe of the projection. For instance, chatbots are employed in the medical facility system to gather data about competent doctors, their availability, pharmacy hours, and clinics. Chatbots can help patients identify the finest physicians and dentists, discuss their health issues, find available time slots, book, rebook, and cancel appointments.
Middle East & Africa
With firms like HubSpot and Salesforce leading the way and startups generating substantial sums of money to fuel the industry's expansion, North America is a centre for MarTech innovation and investments. Over the course of the projection period, new startups and innovations are expected to enter the North American MarTech market.Due to the existence of rising economies like China, Japan, India, South Korea, and Australia, the Asia Pacific area is predicted to have the fastest CAGR increase in marketing technology. in the Asia Pacific area, in particular.
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Base Year: 2022
Historical Data: from 2018 to 2021
Forecast Data: from 2023 to 2030
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