Global Tequila Market Size, Share & Trends Analysis Report By Type, By Process, By Distribution, By Region, And Segment Forecasts, 2024 - 2031
- Published Date : 2024-11-21
- Pages : 100
- Report Id : 40550
- Categories : Foods & Beverages
This report provides a comprehensive analysis of the Global Tequila Market, including historical market sizes from 2019 to 2022 and forecasts for 2024 to 2031. The market is estimated to be valued at USD 415,400 Million in 2023 and is projected to grow to approximately USD 594,700 Million by 2031, reflecting a compound annual growth rate (CAGR) of 5.26% during the forecast period. This growth underscores the increasing demand for advanced data management solutions and highlights the importance of technological innovations in the sector.
The global tequila market has seen significant growth in recent years, driven by increasing consumer demand for premium alcoholic beverages and evolving drinking preferences. Traditionally associated with celebrations and parties, tequila has gained broader appeal as a versatile spirit suitable for cocktails and sipping. This expansion is fueled by the rising popularity of craft and artisanal spirits, alongside growing awareness of agave-based products. Sustainability and authenticity in production have become important trends, with many producers focusing on environmentally friendly methods. Innovations in flavor profiles and the introduction of aged variants have broadened the consumer base, appealing to both younger demographics and connoisseurs. Emerging markets and a surge in home-based consumption have also contributed to the market s robust growth, alongside strategic branding and marketing efforts. The rise of mixology culture has further elevated tequila's status, reinforcing its position in global markets.
For the geography segment, regional supply, demand, major players, and price are presented from 2019 to 2031. This report covers the following regions:
North America
Asia-Pacific
Europe
Middle East and Africa
South America
Segments-
By Type:
Blanco (Silver)
Reposado
A ejo
Joven
Others
The tequila market is segmented into Blanco, Reposado, A ejo, and Extra A ejo. Blanco, or silver tequila, is unaged and known for its fresh, pure agave flavor, popular in cocktails. Reposado, aged 2-12 months, offers a smoother taste with hints of oak, appealing to casual drinkers. A ejo, aged 1-3 years, has a richer, complex profile, favored by connoisseurs, while Extra A ejo, aged over three years, serves the ultra-premium market, targeting sophisticated palates seeking exclusivity.
By Process-
Traditional methods
Industrial methods
Tequila production is classified into 100% Agave Tequila and Mixto Tequila. The former uses only blue agave, offering a superior, authentic taste and is highly sought-after by purists and premium drinkers. Mixto Tequila combines agave with other sugars, making it more affordable but less complex in flavor. Innovations in sustainable farming and craft techniques are further diversifying these processes, creating products tailored to eco-conscious and artisanal spirits consumers.
By Distribution-
B2B
B2C
Tequila reaches consumers through On-Trade (bars, restaurants) and Off-Trade (retail stores, online platforms) channels. On-trade remains dominant due to tequila s popularity in cocktails and experiential drinking, while off-trade, especially e-commerce, is growing due to convenience and a shift in at-home consumption trends. The rise of direct-to-consumer models and online retailers is transforming distribution dynamics, enhancing accessibility for niche and premium tequila brands globally.
Key Players
Jose Cuervo
Diageo PLC
Beam Suntory Inc.
Pernod Ricard S.A.
Campari Group
Bacardi Limited
Brown-Forman Corp.
Tequila Arette
Casa Aceves
Sazerac Company Inc.
For the competitor segment, the report includes global key players and some small players. The information for each competitor includes:
Company Profile
Main Business Information
Financial Analysis
Market Share
Please ask for sample pages for the full company list
Base Year: 2023
Historical Data: from 2019 to 2022
Forecast Data: from 2024 to 2031
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TABLE OF CONTENTS
Market Taxonomy
1. Executive Summary
1.1. Market Overview
1.2. Market Analysis and Recommendations
1.3. RA Analysis and Recommendations
2. Market Introduction
2.1. Market Definition
3. Market Background
3.1. Market Overview
3.1.1. Global Tequila MarketOutlook
3.1.2. Global Tequila MarketOverview
3.2. Macro-Economic Overview
3.2.1. GDP Growth
3.2.2. Retail Industry Growth
3.3. Pricing Analysis
3.4. Challenges related to the adoption of Global Tequila Market
3.5. Regulations of Global Tequila Market
3.6. Forecast Factors: Relevance and Impact
3.7. Market Dynamics
3.7.1. Drivers
3.7.2. Restraints
3.7.3. Opportunity
3.7.4. Trends
3.7.5. SWOT Analysis
4. Market Forecast
4.1. Market Value Projections
4.2. Market Size Projections
4.3. Y-o-Y Projections
4.4. Absolute Opportunity Analysis
5. Global Tequila Market Analysis By Type
5.1. Introduction
5.1.1. Market Value Share Analysis By Type
5.1.2. Y-o-Y Growth Analysis By Type
5.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Type
5.3. Market Attractiveness Analysis By Type
6. Global Tequila Market Analysis By Process
6.1. Introduction
6.1.1. Market Value Share Analysis By Process
6.1.2. Y-o-Y Growth Analysis By Process
6.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Process
6.3. Market Attractiveness Analysis By Process
7. Market Structure Analysis
7.1. Market Analysis by Tier of Companies
7.2. Market Concentration
8. Competition Analysis
8.1. Competition Dashboard
8.2. Company Profiles (15 Companies)
8.2.1 Jose Cuervo
8.2.1.1. Overview
8.2.1.2. Technology Portfolio
8.2.1.3. Financial Overview
8.2.2. Diageo PLC
8.2.2.1. Overview
8.2.2.2. Technology Portfolio
8.2.2.3. Financial Overview
8.2.3. Beam Suntory Inc.
8.2.3.1. Overview
8.2.3.2. Technology Portfolio
8.2.3.3. Financial Overview
8.2.4. Pernod Ricard S.A.
8.2.4.1. Overview
8.2.4.2. Technology Portfolio
8.2.4.3. Financial Overview
8.2.5. Campari Group
8.2.5.1. Overview
8.2.5.2. Technology Portfolio
8.2.5.3. Financial Overview
8.2.6. Bacardi Limited
8.2.6.1. Overview
8.2.6.2. Technology Portfolio
8.2.6.3. Financial Overview
8.2.7. Brown-Forman Corp.
8.2.7.1. Overview
8.2.7.2. Technology Portfolio
8.2.7.3. Financial Overview
8.2.8. Tequila Arette
8.2.8.1. Overview
8.2.8.2. Technology Portfolio
8.2.8.3. Financial Overview
8.2.9. Casa Aceves
8.2.9.1. Overview
8.2.8.2. Technology Portfolio
8.2.9.3. Financial Overview
8.2.10. Casa Aceves
8.2.10.1. Overview
8.2.10.2. Technology Portfolio
8.2.10.3. Financial Overview
8.2.11. Company11
8.2.11.1. Overview
8.2.11.2. Technology Portfolio
8.2.11.3. Financial Overview
8.2.12. Company12
8.2.12.1. Overview
8.2.12.2. Technology Portfolio
8.2.12.3. Financial Overview
8.2.13. Company13
8.2.13.1. Overview
8.2.13.2. Technology Portfolio
8.2.13.3. Financial Overview
8.2.14. Company14
8.2.14.1. Overview
8.2.14.2. Technology Portfolio
8.2.14.3. Financial Overview
8.2.15. Company15
8.2.15.1. Overview
8.2.15.2. Technology Portfolio
8.2.15.3. Financial Overview
9. Global Tequila Market Analysis By Region
9.1. Introduction
9.1.1. Market Value Share Analysis By Region
9.1.2. Y-o-Y Growth Analysis By Region
9.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Region
9.2.1. North America
9.2.2. Middle East and Africa
9.2.3. South America
9.2.4. Asia-Pacific
9.2.5. Others
9.3. Current Market Size (USD Mn) Forecast 2023-2030 By Region
9.3.1. North America
9.3.2. Middle East and Africa
9.3.3. South America
9.3.4. Asia-Pacific
9.3.5. Others
9.4. Market Attractiveness Analysis By Region
10. North America Global Tequila MarketAnalysis
10.1. Introduction
10.2. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
10.2.1. U.S.
10.2.2. Canada
10.2.3. Mexico
10.2.4. Rest of North America
10.3. Current Market Size (USD Mn) Forecast 2023-2030 By Country
10.3.1. U.S.
10.3.2. Canada
10.3.3. Mexico
10.3.4. Rest of North America
10.4. Historical Market Size (USD Mn) Analysis 2018-2022 By Type
10.5. Current Market Size (USD Mn) Forecast 2023-2030 By Type
10.6. Historical Market Size (USD Mn) Analysis 2018-2022 By Process
10.7. Current Market Size (USD Mn) Forecast 2023-2030 By Process
11. South America Global Tequila MarketAnalysis
11.1. Introduction
11.2. Regional Pricing Analysis
11.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
11.3.1. Brazil
11.3.2. Argentina
11.3.3. Rest of South America
11.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
11.4.1. Brazil
11.4.2. Argentina
11.4.3. Rest of South America
11.5. Historical Market Size (USD Mn) Analysis 2018-2022 By Type
11.6. Current Market Size (USD Mn) Forecast 2023-2030 By Type
11.7. Historical Market Size (USD Mn) Analysis 2018-2022 By Process
11.8. Current Market Size (USD Mn) Forecast 2023-2030 By Process
12. Europe Global Tequila MarketAnalysis
12.1. Introduction
12.2. Regional Pricing Analysis
12.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
12.3.1. Germany
12.3.2. Italy
12.3.3. France
12.3.4. Spain
12.3.5. U.K.
12.3.6. Rest of Europe
12.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
12.4.1. Germany
12.4.2. Italy
12.4.3. France
12.4.4. Spain
12.4.5. U.K.
12.4.6. Rest of Europe
12.5. Historical Market Size (USD Mn) Analysis 2018-2022 By Type
12.6. Current Market Size (USD Mn) Forecast 2023-2030 By Type
12.7. Historical Market Size (USD Mn) Analysis 2018-2022 By Process
12.8. Current Market Size (USD Mn) Forecast 2023-2030 By Process
13. Middle East and Africa Global Tequila Market Analysis
13.1. Introduction
13.2. Regional Pricing Analysis
13.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
13.3.1. Saudi Arabia
13.3.2. U.A.E.
13.3.3. South Africa
13.3.4. Turkey
13.3.5. Rest of Middle East and Africa
13.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
13.4.1. Saudi Arabia
13.4.2. U.A.E.
13.4.3. South Africa
13.4.4. Turkey
13.4.5. Rest of Middle East and Africa
14. Asia-Pacific Global Tequila Market Analysis
14.1. Introduction
14.2. Regional Pricing Analysis
14.3. Historical Market Size (USD Mn) Analysis 2018-2022 By Country
14.3.1. China
14.3.2. India
14.3.3. Japan
14.3.4. South Korea
14.3.5. Singapore
14.3.6. Australia and New Zealand
14.3.7. Rest of Asia-Pacific
14.4. Current Market Size (USD Mn) Forecast 2023-2030 By Country
14.4.1. China
14.4.2. India
14.4.3. Japan
14.4.4. South Korea
14.4.5. Singapore
14.4.6. Australia and New Zealand
14.4.7. Rest of Asia-Pacific
i. Research Methodology
ii. Assumptions & Acronyms
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