Global Internet Advertising Market Size, Status and Forecast 2027
- Published Date : 09-08-2021
- Pages : 109
- Report Id : 17005
- Categories : Services
This report studies the global Internet Advertising market size, industry status and forecast, competition landscape and growth opportunity. This research report categorizes the global Internet Advertising market by companies, region, type and end-use industry.
Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Currently, there are many vendors in the world Internet Advertising industry, especially in North America, Europe and Asia regions.
The main market players are Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft and so on.
North America region is the largest market of Internet Advertising, with a revenue market share nearly 39.18% in 2015.
In 2020, the global Internet Advertising market size was 195300 million US$ and it is expected to reach 424200 million US$ by the end of 2027, with a CAGR of 10.2% during 2021-2027.
This report focuses on the global top players, covered
Alphabet
Facebook
Baidu
Yahoo! Inc
Microsoft
Alibaba
Tencent
Twitter
Aol(Verizon Communications)
eBay
Linkedin
Amazon
IAC
Soho
Pandora
Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Market segment by Type, the product can be split into
Search Ads
Mobile Ads
Banner Ads
Classified Ads
Digital Video Ads
Others
Market segment by Application, split into
Retail
Automotive
Entertainment
Financial Services
Telecom
Consumer Goods
Others
The study objectives of this report are:
To study and forecast the market size of Internet Advertising in global market.
To analyze the global key players, SWOT analysis, value and global market share for top players.
To define, describe and forecast the market by type, end use and region.
To analyze and compare the market status and forecast between China and major regions, namely, United States, Europe, China, Japan, Southeast Asia, India and Rest of World.
To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends and factors driving or inhibiting the market growth.
To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market
To strategically profile the key players and comprehensively analyze their growth strategies.
In this study, the years considered to estimate the market size of Internet Advertising are as follows:
History Year: 2016-2020
Base Year: 2020
Estimated Year: 2021
Forecast Year 2021 to 2027
For the data information by region, company, type and application, 2020 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Key Stakeholders
Internet Advertising Manufacturers
Internet Advertising Distributors/Traders/Wholesalers
Internet Advertising Subcomponent Manufacturers
Industry Association
Downstream Vendors
Available Customizations
With the given market data, offers customizations according to the company's specific needs. The following customization options are available for the report:
Regional and country-level analysis of the Internet Advertising market, by end-use.
Detailed analysis and profiles of additional market players.
End of Summary
Table of Contents
Global Internet Advertising Market Size, Status and Forecast 2027
1 Industry Overview of Internet Advertising
1.1 Internet Advertising Market Overview
1.1.1 Internet Advertising Product Scope
1.1.2 Market Status and Outlook
1.2 Global Internet Advertising Market Size and Analysis by Regions (2016-2021)
1.2.1 United States
1.2.2 Europe
1.2.3 China
1.2.4 Japan
1.2.5 Southeast Asia
1.2.6 India
1.3 Internet Advertising Market by Type
1.3.1 Search Ads
1.3.2 Mobile Ads
1.3.3 Banner Ads
1.3.4 Classified Ads
1.3.5 Digital Video Ads
1.3.6 Others
1.4 Internet Advertising Market by End Users/Application
1.4.1 Retail
1.4.2 Automotive
1.4.3 Entertainment
1.4.4 Financial Services
1.4.5 Telecom
1.4.6 Consumer Goods
1.4.7 Others
2 Global Internet Advertising Competition Analysis by Players
2.1 Internet Advertising Market Size (Value) by Players (2016-2021)
2.2 Competitive Status and Trend
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 New Entrants
2.2.4 The Technology Trends in Future
3 Company (Top Players) Profiles
3.1 Alphabet
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Internet Advertising Revenue (Million USD) (2016-2021)
3.2 Facebook
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Internet Advertising Revenue (Million USD) (2016-2021)
3.3 Baidu
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Internet Advertising Revenue (Million USD) (2016-2021)
3.4 Yahoo! Inc
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Internet Advertising Revenue (Million USD) (2016-2021)
3.5 Microsoft
3.5.1 Company Profile
3.5.2 Main Business/Business Overview
3.5.3 Products, Services and Solutions
3.5.4 Internet Advertising Revenue (Million USD) (2016-2021)
3.6 Alibaba
3.6.1 Company Profile
3.6.2 Main Business/Business Overview
3.6.3 Products, Services and Solutions
3.6.4 Internet Advertising Revenue (Million USD) (2016-2021)
3.7 Tencent
3.7.1 Company Profile
3.7.2 Main Business/Business Overview
3.7.3 Products, Services and Solutions
3.7.4 Internet Advertising Revenue (Million USD) (2016-2021)
3.8 Twitter
3.8.1 Company Profile
3.8.2 Main Business/Business Overview
3.8.3 Products, Services and Solutions
3.8.4 Internet Advertising Revenue (Million USD) (2016-2021)
3.9 Aol(Verizon Communications)
3.9.1 Company Profile
3.9.2 Main Business/Business Overview
3.9.3 Products, Services and Solutions
3.9.4 Internet Advertising Revenue (Million USD) (2016-2021)
3.10 eBay
3.10.1 Company Profile
3.10.2 Main Business/Business Overview
3.10.3 Products, Services and Solutions
3.10.4 Internet Advertising Revenue (Million USD) (2016-2021)
3.11 Linkedin
3.12 Amazon
3.13 IAC
3.14 Soho
3.15 Pandora
4 Global Internet Advertising Market Size by Type and Application (2016-2021)
4.1 Global Internet Advertising Market Size by Type (2016-2021)
4.2 Global Internet Advertising Market Size by Application (2016-2021)
4.3 Potential Application of Internet Advertising in Future
4.4 Top Consumer/End Users of Internet Advertising
5 United States Internet Advertising Development Status and Outlook
5.1 United States Internet Advertising Market Size (2016-2021)
5.2 United States Internet Advertising Market Size and Market Share by Players (2016-2021)
5.3 United States Internet Advertising Market Size by Application (2016-2021)
6 Europe Internet Advertising Development Status and Outlook
6.1 Europe Internet Advertising Market Size (2016-2021)
6.2 Europe Internet Advertising Market Size and Market Share by Players (2016-2021)
6.3 Europe Internet Advertising Market Size by Application (2016-2021)
7 China Internet Advertising Development Status and Outlook
7.1 China Internet Advertising Market Size (2016-2021)
7.2 China Internet Advertising Market Size and Market Share by Players (2016-2021)
7.3 China Internet Advertising Market Size by Application (2016-2021)
8 Japan Internet Advertising Development Status and Outlook
8.1 Japan Internet Advertising Market Size (2016-2021)
8.2 Japan Internet Advertising Market Size and Market Share by Players (2016-2021)
8.3 Japan Internet Advertising Market Size by Application (2016-2021)
9 Southeast Asia Internet Advertising Development Status and Outlook
9.1 Southeast Asia Internet Advertising Market Size (2016-2021)
9.2 Southeast Asia Internet Advertising Market Size and Market Share by Players (2016-2021)
9.3 Southeast Asia Internet Advertising Market Size by Application (2016-2021)
10 India Internet Advertising Development Status and Outlook
10.1 India Internet Advertising Market Size (2016-2021)
10.2 India Internet Advertising Market Size and Market Share by Players (2016-2021)
10.3 India Internet Advertising Market Size by Application (2016-2021)
11 Market Forecast by Regions, Type and Application (2021-2027)
11.1 Global Internet Advertising Market Size (Value) by Regions (2021-2027)
11.1.1 United States Internet Advertising Revenue and Growth Rate (2021-2027)
11.1.2 Europe Internet Advertising Revenue and Growth Rate (2021-2027)
11.1.3 China Internet Advertising Revenue and Growth Rate (2021-2027)
11.1.4 Japan Internet Advertising Revenue and Growth Rate (2021-2027)
11.1.5 Southeast Asia Internet Advertising Revenue and Growth Rate (2021-2027)
11.1.6 India Internet Advertising Revenue and Growth Rate (2021-2027)
11.2 Global Internet Advertising Market Size (Value) by Type (2021-2027)
11.3 Global Internet Advertising Market Size by Application (2021-2027)
12 Internet Advertising Market Dynamics
12.1 Internet Advertising Market Opportunities
12.2 Internet Advertising Challenge and Risk
12.2.1 Competition from Opponents
12.2.2 Downside Risks of Economy
12.3 Internet Advertising Market Constraints and Threat
12.3.1 Threat from Substitute
12.3.2 Government Policy
12.3.3 Technology Risks
12.4 Internet Advertising Market Driving Force
12.4.1 Growing Demand from Emerging Markets
12.4.2 Potential Application
13 Market Effect Factors Analysis
13.1 Technology Progress/Risk
13.1.1 Substitutes
13.1.2 Technology Progress in Related Industry
13.2 Consumer Needs Trend/Customer Preference
13.3 External Environmental Change
13.3.1 Economic Fluctuations
13.3.2 Other Risk Factors
14 Research Finding/Conclusion
15 Appendix
Methodology
Analyst Introduction
Data Source
List of Tables and Figures
Figure Global Internet Advertising Market Size (Million USD) Status and Outlook (2016-2021)
Table Global Internet Advertising Revenue (Million USD) Comparison by Regions (2016-2021)
Figure Global Internet Advertising Market Share by Regions (2016-2021)
Figure United States Internet Advertising Market Size (Million USD) and Growth Rate by Regions (2016-2021)
Figure Europe Internet Advertising Market Size (Million USD) and Growth Rate by Regions (2016-2021)
Figure China Internet Advertising Market Size (Million USD) and Growth Rate by Regions (2016-2021)
Figure Japan Internet Advertising Market Size (Million USD) and Growth Rate by Regions (2016-2021)
Figure Southeast Asia Internet Advertising Market Size (Million USD) and Growth Rate by Regions (2016-2021)
Figure India Internet Advertising Market Size (Million USD) and Growth Rate by Regions (2016-2021)
Table Global Internet Advertising Revenue (Million USD) and Growth Rate (%) Comparison by Product (2016-2021)
Figure Global Internet Advertising Revenue Market Share by Type in 2017
Figure Search Ads Market Size (Million USD) and Growth Rate (2016-2021)
Figure Mobile Ads Market Size (Million USD) and Growth Rate (2016-2021)
Figure Banner Ads Market Size (Million USD) and Growth Rate (2016-2021)
Figure Classified Ads Market Size (Million USD) and Growth Rate (2016-2021)
Figure Digital Video Ads Market Size (Million USD) and Growth Rate (2016-2021)
Figure Others Market Size (Million USD) and Growth Rate (2016-2021)
Figure Global Internet Advertising Market Share by Application in 2017
Figure Internet Advertising Market Size (Million USD) and Growth Rate in Retail (2016-2021)
Figure Internet Advertising Market Size (Million USD) and Growth Rate in Automotive (2016-2021)
Figure Internet Advertising Market Size (Million USD) and Growth Rate in Entertainment (2016-2021)
Figure Internet Advertising Market Size (Million USD) and Growth Rate in Financial Services (2016-2021)
Figure Internet Advertising Market Size (Million USD) and Growth Rate in Telecom (2016-2021)
Figure Internet Advertising Market Size (Million USD) and Growth Rate in Consumer Goods (2016-2021)
Figure Internet Advertising Market Size (Million USD) and Growth Rate in Others (2016-2021)
Table Internet Advertising Market Size (Million USD) by Players (2016-2021)
Figure Internet Advertising Market Size Share by Players in 2016
Figure Internet Advertising Market Size Share by Players in 2017
Table Alphabet Basic Information List
Table Internet Advertising Business Revenue (Million USD) of Alphabet (2016-2021)
Figure Alphabet Internet Advertising Business Revenue Market Share (2016-2021)
Table Facebook Basic Information List
Table Internet Advertising Business Revenue (Million USD) of Facebook (2016-2021)
Figure Facebook Internet Advertising Business Revenue Market Share (2016-2021)
Table Baidu Basic Information List
Table Internet Advertising Business Revenue (Million USD) of Baidu (2016-2021)
Figure Baidu Internet Advertising Business Revenue Market Share (2016-2021)
Table Yahoo! Inc Basic Information List
Table Internet Advertising Business Revenue (Million USD) of Yahoo! Inc (2016-2021)
Figure Yahoo! Inc Internet Advertising Business Revenue Market Share (2016-2021)
Table Microsoft Basic Information List
Table Internet Advertising Business Revenue (Million USD) of Microsoft (2016-2021)
Figure Microsoft Internet Advertising Business Revenue Market Share (2016-2021)
Table Alibaba Basic Information List
Table Internet Advertising Business Revenue (Million USD) of Alibaba (2016-2021)
Figure Alibaba Internet Advertising Business Revenue Market Share (2016-2021)
Table Tencent Basic Information List
Table Internet Advertising Business Revenue (Million USD) of Tencent (2016-2021)
Figure Tencent Internet Advertising Business Revenue Market Share (2016-2021)
Table Twitter Basic Information List
Table Internet Advertising Business Revenue (Million USD) of Twitter (2016-2021)
Figure Twitter Internet Advertising Business Revenue Market Share (2016-2021)
Table Aol(Verizon Communications) Basic Information List
Table Internet Advertising Business Revenue (Million USD) of Aol(Verizon Communications) (2016-2021)
Figure Aol(Verizon Communications) Internet Advertising Business Revenue Market Share (2016-2021)
Table eBay Basic Information List
Table Internet Advertising Business Revenue (Million USD) of eBay (2016-2021)
Figure eBay Internet Advertising Business Revenue Market Share (2016-2021)
Table Linkedin Basic Information List
Table Internet Advertising Business Revenue (Million USD) of Linkedin (2016-2021)
Figure Linkedin Internet Advertising Business Revenue Market Share (2016-2021)
Table Amazon Basic Information List
Table Internet Advertising Business Revenue (Million USD) of Amazon (2016-2021)
Figure Amazon Internet Advertising Business Revenue Market Share (2016-2021)
Table IAC Basic Information List
Table Soho Basic Information List
Table Pandora Basic Information List
Table Global Internet Advertising Market Size (Million USD) by Product (2016-2021)
Figure Global Internet Advertising Revenue Market Share (%) by Product (2016-2021)
Figure Global Internet Advertising Market Share by Product in 2017
Table Global Internet Advertising Market Size by Application (2016-2021)
Figure Global Internet Advertising Revenue Market Share (%) by Application in 2017
Table Top Consumer/End Users of Internet Advertising
Figure United States Internet Advertising Market Size (Million USD) and Growth Rate (2016-2021)
Table United States Internet Advertising Market Size (Million USD) by Players (2016-2021)
Figure United States Internet Advertising Market Size Share by Players in 2016
Figure United States Internet Advertising Market Size Share by Players in 2017
Table United States Internet Advertising Market Size by Application (2016-2021)
Figure United States Internet Advertising Revenue Market Share (%) by Application (2016-2021)
Figure United States Internet Advertising Market Size Share by Application in 2017
Figure Europe Internet Advertising Market Size (Million USD) and Growth Rate (2016-2021)
Table Europe Internet Advertising Market Size (Million USD) by Players (2016-2021)
Figure Europe Internet Advertising Market Size Share by Players in 2016
Figure Europe Internet Advertising Market Size Share by Players in 2017
Table Europe Internet Advertising Market Size by Application (2016-2021)
Figure Europe Internet Advertising Revenue Market Share (%) by Application (2016-2021)
Figure Europe Internet Advertising Market Size Share by Application in 2017
Figure China Internet Advertising Market Size (Million USD) and Growth Rate (2016-2021)
Table China Internet Advertising Market Size (Million USD) by Players (2016-2021)
Figure China Internet Advertising Market Size Share by Players in 2016
Figure China Internet Advertising Market Size Share by Players in 2017
Table China Internet Advertising Market Size by Application (2016-2021)
Figure China Internet Advertising Revenue Market Share (%) by Application (2016-2021)
Figure China Internet Advertising Market Size Share by Application in 2017
Figure Japan Internet Advertising Market Size (Million USD) and Growth Rate (2016-2021)
Table Japan Internet Advertising Market Size (Million USD) by Players (2016-2021)
Figure Japan Internet Advertising Market Size Share by Players in 2016
Figure Japan Internet Advertising Market Size Share by Players in 2017
Table Japan Internet Advertising Market Size by Application (2016-2021)
Figure Japan Internet Advertising Revenue Market Share (%) by Application (2016-2021)
Figure Japan Internet Advertising Market Size Share by Application in 2017
Figure Southeast Asia Internet Advertising Market Size (Million USD) and Growth Rate (2016-2021)
Table Southeast Asia Internet Advertising Market Size (Million USD) by Players (2016-2021)
Figure Southeast Asia Internet Advertising Market Size Share by Players in 2016
Figure Southeast Asia Internet Advertising Market Size Share by Players in 2017
Table Southeast Asia Internet Advertising Market Size by Application (2016-2021)
Figure Southeast Asia Internet Advertising Revenue Market Share (%) by Application (2016-2021)
Figure Southeast Asia Internet Advertising Market Size Share by Application in 2017
Figure India Internet Advertising Market Size (Million USD) and Growth Rate (2016-2021)
Table India Internet Advertising Market Size (Million USD) by Players (2016-2021)
Figure India Internet Advertising Market Size Share by Players in 2016
Figure India Internet Advertising Market Size Share by Players in 2017
Table India Internet Advertising Market Size by Application (2016-2021)
Figure India Internet Advertising Revenue Market Share (%) by Application (2016-2021)
Figure India Internet Advertising Market Size Share by Application in 2017
Figure Global Internet Advertising Market Size and Growth Rate (2021-2027)
Table Global Internet Advertising Market Size (Million USD) by Regions (2021-2027)
Figure Global Internet Advertising Market Size Share (2021-2027)
Figure Global Internet Advertising Market Size Share by Regions in 2027
Figure United States Internet Advertising Revenue (Million USD) and Growth Rate (2021-2027)
Figure Europe Internet Advertising Revenue (Million USD) and Growth Rate (2021-2027)
Figure China Internet Advertising Revenue (Million USD) and Growth Rate (2021-2027)
Figure Japan Internet Advertising Revenue (Million USD) and Growth Rate (2021-2027)
Figure Southeast Asia Internet Advertising Revenue (Million USD) and Growth Rate (2021-2027)
Figure India Internet Advertising Revenue (Million USD) and Growth Rate (2021-2027)
Table Global Internet Advertising Market Size (Million USD) by Type (2021-2027)
Figure Global Internet Advertising Market Size Share by Type in 2021
Figure Global Internet Advertising Market Size Share by Type in 2027
Table Global Internet Advertising Market Size (Million USD) by Application (2021-2027)
Figure Global Internet Advertising Market Size (Million USD) by Application in 2021
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